Sina Digital News reported on the morning of January 13, DigiTimes, a media focusing on the industry chain, reported that in the fourth quarter of 2020. Apple’s iPhone 12 series sold 18 million units in China, exceeding expectations.
These 18 million mobile phones have won more than 20% of the market share for Apple and are expected to continue to grow during the Chinese New Year holiday, keeping the shipments in the first quarter of 2021 at the same level as the previous quarter.
Considering that before the launch of the iPhone 12 series in October 2020, the total Chinese market share of Huawei, Xiaomi, OPPO and vivo exceeded 90%, Apple's figure is even more impressive.
Sources quoted market data as saying that the iPhone 12 shipments in the fourth quarter were amazing, helping Apple increase its share of the Chinese mobile phone market to more than 20% in the fourth quarter of 2020, and suppressing the total share of several Chinese brands To about 78%.
However, DigiTimes also believes that after the shortage of the mobile phone parts industry chain, whether the supply chain can keep up with demand is a test.
The industry believes that 5G is a boosting factor. Apple has already begun to replace 4G products with 5G phones. In the mainstream Chinese market, Apple's 5G phones seem to be off to a good start.