On August 10, Beijing time, Fortune magazine released the list of the world’s top 500 in 2020, with Xiaomi group ranked 422nd. This is the first time that Xiaomi group was listed in the list in 2019, which was 46 places higher than last year (468 in 2019).
Xiaomi Group continues to be classified as an Internet and retail company in the list, ranking 7th among the global Internet companies on the list in 2020. There are seven Internet related companies on the list this year, including Amazon, alphabet and Facebook in the United States, as well as Jingdong group, Alibaba group, Tencent Holdings Limited and Xiaomi group from China. The ranking of these big Internet companies has been improved compared with last year. Among them, the largest increase in the ranking is Alibaba, up 50 places, followed by Xiaomi, up 46 places. Ali and Xiaomi become the fastest growing Internet companies in the world in 2019.
The annual list of the world’s top 500 companies is regarded as the world’s most powerful enterprises. According to Fortune magazine, this year is the 10th year of Xiaomi’s establishment. Xiaomi’s business model has successfully withstood the market test. In the context of the overall slowdown of the industry, Xiaomi still achieved a rare growth in the industry. According to the annual performance of Xiaomi group in 2019, the total revenue of Xiaomi group in 2019 is 205.8 billion yuan, with a year-on-year increase of 17.7%. The adjusted net profit was 11.5 billion yuan, up 34.8% year on year.
At the beginning of 2019, facing the 4g-5g switching period, Xiaomi group adopted the overall strategy of steady operation and improving profitability to cope with market opportunities and challenges. At the same time, it continued to adhere to technology and continuously increased R & D investment. In 2019, the R & D investment was 7.5 billion yuan, and in 2020, the R & D investment was expected to exceed 10 billion yuan, with a compound growth rate of 53% in the past four years.
At the beginning of 2019, Xiaomi group launched the dual engine strategy of “mobile phone + aiot & rdquo. The smart phone business adopts the dual brand strategy, with the annual sales of 125 million smart phones, ranking the fourth in the world in the market share. Based on the medium and high-end and diversified markets, Xiaomi brand adheres to technical exploration and pursues more imaginative products. In the whole year of 2019, Xiaomi brand has passed Xiaomi 9 Pro 5g, Xiaomi cc9 pro and mix alpha 5g surround screen concept mobile phone and other products will continue to explore in wireless fast charging, imaging technology, 5g R & D, future mobile phone form and other technical fields, so as to make full technical reserves for the market opportunities brought by 5g in 2020. Redmi brand is successful and independent, and adheres to the popularization of high-end products and the quality of mass products. The first flagship redmi K20 series will ship more than 4.5 million units worldwide in 2019. At the same time, redmi also took the lead in launching the first 5g mobile phone redmi K30 in China, successfully opening the era of 5g mobile phone popularization.
In 2019, Xiaomi’s leading edge in aiot business will continue to expand, leading the intelligent life industry, and build a global leading consumer level Internet of things platform. AI enabled IOT platform will connect 235 million devices in a few years. Xiaomi smart TV has created a miracle in the history of China’s television, and the annual domestic shipment exceeded 10 million sets.
Xiaomi also continued to expand its global business in this year. By the end of 2019, Xiaomi’s business had spread over more than 90 countries and regions, and the overseas business income accounted for nearly half.
Lei Jun, the founder, CEO and chairman of Xiaomi group, issued a letter from all staff on the first day of 2020, affirming the success of the “mobile phone + aiot & rdquo; dual engine strategy in 2019, and laying out the strategic plan for the new year. In the letter, Lei Jun said that Xiaomi has made clear the strategic direction of & amp; 5g + AI + IOT next generation super Internet; It is the service capability that runs through the whole product, platform and scene of the group, and will continue to increase investment for strategic upgrading. In the next five years, it will invest at least 50 billion yuan to transform the sustainable advantages of aiot and intelligent life into the absolute victory of the whole intelligent scene, and establish the king position in the intelligent era.
Market analysts believe that Xiaomi’s steady business strategy in the whole year of 2019 and its extremely efficient business model have strengthened the anti risk ability of Xiaomi group, and also laid a long-term strategic foundation for Xiaomi’s future development, reflecting the forward-looking power of the enterprise’s long-term business layout, and making the market recognize the long-term value of Xiaomi group more.