Apple's new technology is trying to turn the car into a mobile office.
A few days ago, Apple obtained a "immersive VR (virtual display technology)" technology patent, patent number 10643391. Documents show that the patent is designed for self-driving cars, through head-mounted displays, to enable passengers to obtain entertainment and virtual office service support.
Apple wrote in a patent document that the virtual reality system will be used in driverless or self-driving cars, in which all occupants are only passengers. According to Apple's vision, this VR headset will be linked with the car seat and many sensors to interconnect the ventilation, audio and vehicle brakes in the car to provide immersive entertainment functions for passengers riding in autonomous vehicles. It can make people feel the feeling of being in the office, and realize the experience of working in the office through VR in the car.
The application of VR technology to simulate the external environment also allows passengers to reduce their perception of the real environment in the car. Passengers in the car can enhance the driving feeling in the car by wearing a VR technology helmet, and experience a more spacious and bright interior space, even if this This feeling is unreal. In addition, this technology can also monitor the physical condition of passengers in the car to determine whether it is motion sickness.
Apple's involvement in VR projects dates back ten years. Only for a long time, except for patent applications and the acquisition of VR companies, Apple's VR virtual reality technology research is relatively secret. In 2016, the Financial Times once reported that Apple has a secret team with hundreds of employees working on AR and VR projects, exploring ways to use emerging technologies for future Apple products. According to foreign media Macrumors reports, Apple has recently invested more and more in AR / VR technology, and products that actually use AR / VR will appear in the near future.
Earlier this year, according to the "Commercial VR / AR Hot Trends Report 2020" released by Unity, 2020 will be a critical year for VR commercial use. After years of application testing, many demonstrations and use cases have brought a high return on investment. Applications that were originally considered to be "gimmicks" are now gradually being seen for their commercial value. Uber has applied for two patents for the development of in-vehicle VR systems, which allows passengers riding in unmanned vehicles to enter the virtual world with the vibration of the vehicle. Porsche and Audi chose to cooperate with technology startup Holoride to develop in-car VR virtual reality entertainment technology, which is planned to be launched in 2021.