On January 21, according to technology media cool3c, ByteDance is preparing to enter the field of mobile games in order to gain a larger profit market.
According to relevant sources, the company has acquired several game studios in the past few months. At the same time, it has also obtained exclusive distribution rights for several games. In addition, the studio will continue to recruit staff. It plans to set up a relatively mature game team with a scale of more than 1,000 people to enter the mobile game market and challenge Tencent Games’ market share.
In addition, ByteDance may release two games this spring, including hardcore and non-casual games, and is targeted at domestic and overseas players. Although ByteDance has also launched several casual games before, these games mainly make money through advertising, which is very different from the games he currently plans, because it involves greater investment and reflects the focus of ByteDance’s strategy. Transfer.
Currently, the number of users of Douyin and its overseas version of TikTok by ByteDance has exceeded 1 billion, and the number of daily active users has reached 400 million. The huge number of users also provides a good basis for ByteDance to enter the game market this time, it can have more opportunities to profit from it, and it can also ensure that more games are widely distributed in the user market.