How else can mobile photography evolve? Huawei brings answers to the industry and consumers. On March 26, Huawei's global new product launch conference officially released its annual flagship model Huawei P40 series. As a high-profile hot model, Huawei P40 series continues to integrate technology and aesthetics, becoming the pinnacle of technology and design model.
In addition to bringing stylish aesthetics in appearance, the Huawei P40 series brings four major breakthroughs in photography. With these four breakthroughs, Huawei P40 series will once again set the benchmark for mobile phone photography.
Four breakthroughs unveiled, innovation never stops
Photography is becoming one of the most important functions of mobile phones. How to greatly improve the photography ability has become the object of constant exploration by mobile phone manufacturers. In this competition about photography capabilities, Huawei P40 has full confidence. This confidence comes from four breakthroughs.
In recent years, there is a popular phrase in the mobile phone industry-"the bottom one is crushing people." The larger the sensor size of the mobile phone camera, the better the quality of photography. The groundbreaking oversized sensor has always been one of the imaging genes of Huawei P series. Previously, Huawei P series insisted on carrying large-sized sensors and quickly transitioned from 1 / 1.7 inch to 1 / 1.54 inch.
The persistence of using large-sized sensors is even more prominent in the Huawei P40 series. Equipped with the largest 1 / 1.28-inch COMS sensor in 2020 and a relatively balanced number of 50MP pixels, the super-sensing main camera takes into account the technical indicators such as focusing speed, light intensity, and signal-to-noise ratio. Create the industry's largest bottom sensor, let Huawei P40 series stand on top of mobile phone photography.
As for fast focusing, it is a prerequisite to ensure ultra-clear image quality. Huawei P40 series has the world's first full-pixel eight-core focusing technology. The default camera mode combines 4 pixels into 1 large pixel, and each large pixel has an 8-core focusing capability, which enables fast and accurate focusing.
In addition to fast focusing, ultra-clear image quality is also inseparable from color processing. Huawei P40 series also used a new color processing method. For example, Huawei P40 Pro uses the RYYB color filter array for the first time at the telephoto end, replacing green pixels with yellow, increasing the amount of incoming light by 40%, capturing more photons, and improving the performance of zoom images. Ultra-sensitive telephoto can also take 4K time-lapse photography, take photos in a single frame, and obtain a time-lapse effect video stream by combining photos one by one to achieve better image quality.
The hard power of mobile phone cameras can only be fully revealed with a better image engine. The Huawei P40 series uses the Huawei XD Fusion image engine and the third-generation AI image engine to make photography simpler and better in quality. Among them, the new Huawei XD Fusion image engine, combined with the AI ultra-clear algorithm library, enhances the details through super-scoring algorithms, and improves the low-light performance by multi-frame synthesis, which can improve the overall image quality.
Based on the Kirin 990 5G's powerful NPU, the third-generation Huawei AI image engine is built, allowing the Huawei P40 series to support pixel-level lossless processing in all scenes, and the full-focus and full-scene AI algorithm.
Comprehensive hard and soft tuning to promote the evolution of photography strength
Each of these breakthroughs is actually empowering the photographic capabilities and bringing more benefits to consumers. With the outsole sensor, extreme focus, color processing, and image engine, the Huawei P40 series allows consumers to actually feel the soaring photography capabilities.
Among them, the outsole sensor can increase the single pixel light input and dynamic range under low light and large light ratios to achieve all-weather ultra-clear image quality, low light and low light backlight, and excellent basic image quality indoors and outdoors. The fast focus can improve the speed and accuracy of focusing in dark environments and small objects. It can also capture moving objects in street photography and sports photography to achieve continuous focus tracking.
The color processing that is valued by Huawei makes the picture more refined. Using RYYB color filter array, super-perceptive sensor and fifth-generation ISP, DaVinci architecture NPU, self-developed photo sensor and processing algorithm to form a full-link, end-to-end image system, which can achieve the highest photo sensitivity of mobile phone photography Huawei P40 series can shoot bright pictures in dim light.
As for the image engine, pixel-level optimization enables better detailed textures, less noise, and greater dynamic range, and the clarity exceeds physical pixels. The Huawei P40 series introduces Huawei AI moments. AI gesture capture can recognize the expressions and gestures in real time through NPU intelligent multi-frame gesture detection when you are taking dynamic photos, and pick out the photos with the most stretched and best expressions and edit them in the gallery. Recommended for you.
Various technological innovations have promoted the evolution of the strength of Huawei P40 series photography. From a photography perspective, a good photo or a wonderful video is directly related to the synergy of hardware, software, and chips. The hardware determines the lower limit and plays a key role in imaging quality. The software determines the upper limit, and the auxiliary hardware improves the imaging quality. Coupled with the help of the chip, the effect of 1 + 1> 2 is finally achieved. The current manufacturer that can implement 1 + 1> 2 in the mobile phone industry is Huawei.
Through the "two-way combination of software and hardware", Huawei P40 series builds a software, hardware and core super imaging system to increase the dimension and occupy space. It is also through this system that the Huawei P40 surpasses the limit of human perception and brings a darker, farther, more beautiful and clearer photography experience.
For a long time, the powerful photography ability is the gene of Huawei P series, and it is also the label in the eyes of the industry and consumers. As Huawei's flagship in 2020, the Huawei P40 series, which is positioned as "full-time ultra-clear, the first opportunity of the times," truly "witnesses the new standard of mobile imaging." The Huawei P40 series, which has fully evolved in photography, will once again set a new trend in mobile photography.