Recently, Rolls-Royce Motor Cars released a new brand identity design, which was created by the design company Pentagram and will be officially launched in September this year.
The new brand identity design is created by the design company Pentagram. In the new brand identity design system, the goddess of celebration will not only stand at the head of each Rolls-Royce masterpiece, but will also derive a flat image form.
Since 1911, the statue of the goddess of celebration has stood on the engine cover of every Rolls-Royce masterpiece. Today, the Rolls-Royce Goddess of Celebration is still one of the world’s prestigious symbols.
Rolls-Royce Motor Cars CEO Toston Muller-Utvers said: “As the digital presentation of Rolls-Royce Motors becomes more and more abundant, we interpret Rolls-Royce Motors with a new brand identity design language. The leading position in the global luxury goods sector can be described as the right time and vital.
When selecting colors for the brand new logo design of Rolls-Royce Motors, the Pentagram design team adopted purple tones. To pay tribute to the goddess of celebration, Rolls-Royce Motors named one of the new logo colors “Celebration Purple.”
Not only that, rose gold with a metallic texture was selected as a complementary tone. This hue will only be applied to printed matter, and there are other expressive and rich colors that can be matched with the main hue.
In addition, for the Rolls-Royce Motor Cars “double R” logo, it represents the founders of Rolls-Royce, Charles Rolls and Sir Henry Royce. It is reported that the “double R” logo will only be retained on Rolls-Royce products.
Regarding the font design, the Riviera Nights font was selected as the brand new font of Rolls-Royce Motors, which belongs to the same font category as the previous generation font Gil Sans Alt. At the same time, the size of the two words “Motor Cars” of “Rolls-Royce Motor Cars” has been reduced, thereby visually highlighting “Rolls-Royce” and highlighting the brand’s influence.