Although the global auto market experienced a decline last year, many auto companies have experienced a significant decline in sales and performance. But the number of rich people is still more than everyone thinks, and many supercar manufacturers have seen a notable increase in their annual performance.
Recently, Porsche announced its 2019 performance report. Data show that Porsche's sales and profit last year achieved a double harvest.
Specifically, Porsche's sales in the global market have almost increased in 2019, of which Europe is the fastest growing market, up 15% year-on-year; however, China is still the largest single market for Porsche, with sales up 8% year-on-year, reaching 86,752 units.
What's more worth mentioning is that in fiscal year 2019, Porsche set a new sales record. Global sales reached 280,800 units, an increase of 10% year-on-year. Sales revenue increased 11% to 28.5 billion euros (about 215.31 billion yuan). , Operating profit was 4.4 billion euros (about 33.24 billion yuan).
Although other automakers have higher revenues than Porsche, with Porsche's 15.4% return on sales, Porsche is still the world's most profitable car company, and so far no car company can surpass it.
However, implicated in the cheating of "diesel gate" emissions, the German Prosecutor's Office in Stuttgart, Germany, fined 535 million euros (about 4.049 billion yuan) to Porsche, a German luxury car manufacturer owned by Volkswagen. The company's lawsuit has ended. This also caused Porsche's total profit in 2019 to be directly reduced by more than 4 billion yuan.
Specifically, Porsche's sales models still continue the true fragrance law of SUV models. Cayenne and Macan are still the most popular models of Porsche, standing above 68% of total sales. . The Porsche's next-generation God Car 911 will slightly fall to 34,800 in 2019.
In the field of electric vehicles, Porsche's Taycan attracted the attention of global car fans as soon as it was released. After the listing, it also encountered a scramble to buy, but due to limited production capacity, Porsche delivered a total of 813 Taycan electric vehicles in 2019. .