On July 31, the 18th China joy, with the theme of “entertainment + technology”, was held in Shanghai New International Expo Center. Xiaomi group, one of the world’s top 500 companies, entered this conference again after the amazing debut of ChinaJoy last year. It not only brought a number of anticipated popular games to the audience, but also showed the latest flagship mobile phone and ecological chain masterpiece of Xiaomi group in ten years. It focused on the strong accumulation of Xiaomi in 5g and aiot industries, and brought us a wonderful science and technology feast.
At last year’s exhibition, Xiaomi carried out rich and interesting audience interaction and new product experience activities with the theme of “Hey Explorer” as the exhibition area, which was warmly welcomed by the audience. In this exhibition, Xiaomi’s exhibition hall of nearly 800m2 built with the theme of “dream summer vacation” can be regarded as luxury among all exhibitors. In the exhibition area, not only eight blockbuster games such as “Final Fantasy: Revelation of courage, phantom war” and “DNF” mobile game were prepared for the audience to experience, but also the “Xiaomi’s home” was moved in; At the exhibition stand, the latest flagship mobile phones such as Xiaomi 10 pro, redmi K30 and more than 20 different types of cutting-edge aiot technology products, such as Xiaomi 10 pro and redmi K30, and Xiaomi OLED Master TV, were displayed, bringing the audience a full range of scientific and technological experience.
This year marks the first anniversary of 5g’s commercial use. With the further popularization and expansion of 5g, the high-speed and low delay characteristics supported by 5g not only bring more opportunities for the game industry, but also drive the rapid upgrading of related industry chain technologies including memory, flash memory, WiFi, etc., which not only drives the industrial revolution, but also further enriches and improves a large number of application scenarios.
In the Xiaomi exhibition area, a large number of audiences enjoy the popular games released by Xiaomi game through Xiaomi 10 pro and redmi K30 mobile phones. The gorgeous game animation and smooth operation experience make many audiences wait in line and are eager to try. Relying on Xiaomi’s latest released OLED Master TV series, the virtual living room has also attracted many viewers to experience. With the support of the latest generation of OLED panel, this high-end OLED TV product with both film viewing and game performance is extremely outstanding. In the virtual living room, the color light band connected with OLED TV through the network can collect the color of TV screen in real time, adjust its light source, and extend the delicate color to the outside of the screen. In addition, Xiaomi also built a reduced version of the “cross-country Beach” in the exhibition area. The picture of a rice noodle using a mobile phone to control a remote-controlled car of Jimmy & amp; galloping on the sand ground also caused many spectators to stop and watch.
In 2020, Xiaomi will continue to promote the “5g + aiot” dual engine strategy, and plans to invest at least 50 billion yuan in the next five years. At present, Xiaomi is the fourth largest smartphone manufacturer in the world, and continues to maintain its leading position in the international IOT market. As of March 31 this year, the number of IOT devices connected to Xiaomi IOT platform (excluding smartphones and laptops) reached 252 million. Xiaomi 10 series mobile phones, the flagship of science and technology released at the beginning of the year, stand at the high end with excellent product strength and gain the recognition of consumers. Under the technological background of 5g enabling aiot, Xiaomi will continue to strengthen the service capability of & quot; 5g + aiot & quot; throughout the whole group, all products, all platforms and all scenes, so as to make users enjoy the wonderful life brought by science and technology.