On October 7, iQiyi and Changhong, an established home appliance manufacturer, jointly released the first kiwifruit "AI projection" TV. The new product chooses to launch exclusively on the Pinduoduo platform. With the support of Pinduoduo’s “10 billion subsidies”, 75 The initial starting price of the inch-inch AI projection TV was directly pulled down by 2,999 yuan (USD $428) , and the first batch of products were sold out without surprise.
Kiwi AI projection TV has excellent hardware, equipped with a 75-inch 4K full screen, a resolution of 3840*2160, supports HDR and Dolby Vision, is equipped with a 2*A73+2*A53 quad-core processor, and is equipped with 2GB+16GB memory specifications , Equipped with MEMC anti-shake chip, the main screen projection function, support voice projection, bullet screen projection, cloud projection, non-network projection, computer projection, shake projection and other rich new projection experience.
"We are not just releasing a product, but a category. Since then, China's TV sets have added a category called AI projection TV." At the opening day of the conference, Duan Youqiao named this new TV.
Data shows that nearly 75% of smart TV users have used TV projection, but the pain points of projection such as unclear picture quality, cumbersome operation, and instability have plagued many users to use this function. To solve this problem, iQiyi decided Jointly with Changhong to launch a new species of projection TV.
New product selections are launched on Pinduoduo, which in itself is a signal of benefits to consumers. Pinduoduo’s “ten billion subsidies” are already well-known nowadays, and a large number of users have used it to have an affordable + high-quality shopping experience. After the subsidy of the second kiwi AI projection TV, the price dropped to 2,999 yuan (USD $428) . This is also the first time that a 75-inch branded TV below 3,000 yuan (USD $429) has appeared in all channels. This is undoubtedly another overall improvement in consumer experience.