On October 30, 2020, Shanghai, the high-profile "2020 Huawei Annual Flagship New Product Launch Ceremony" was held at Oriental Sports Center. The new generation of high-end flagship mobile phones Huawei Mate40 series was officially released in China, Huawei Mate40, Huawei Mate40 Pro, Huawei Mate40 Pro+, Huawei Mate40 RS Porsche Design four models were unveiled, priced from 4999 yuan (USD $714) . Eight years, ten generations of accumulation and exploration have created the pinnacle flagship of the Huawei Mate40 series, bringing comprehensive breakthroughs in performance, imaging, design and interaction, and smartphones have become extraordinary.
The industry’s first 5nm 5G SoC Kirin 9000 series chips not only bring extraordinary performance, but also bring smooth transmission of large files, break 5G applications, and lead a new level of 5G communication; the new super-sensing Leica film imaging system creates a full scene and full At the same time, the omnipotent imaging capabilities of time and all focal lengths make mobile phone image creation easier and define extraordinary images; EMUI11 makes smart interaction and full-scene smart connection life full of imagination again; in terms of appearance, the central axis symmetrical design exudes a sense of rational beauty, and extremely The penetrating and futuristic "Star Ring Design" demonstrates the fearless spirit of exploring the future. Inheriting the "extreme technology" innovative genes, breaking the boundaries of mobile phone design and technology, the new Huawei Mate40 series once again brings together the great achievements of technological innovation, and achieves masterpieces of artistic strength with Mate's unique technological aesthetics.
Innovative "Star Ring" can be seen at a glance, defining extraordinary design
Technology is the core, design is the way, and what ultimately arrives is the consumer experience. Each generation of Mate is a collection of Huawei's cutting-edge technology, rational beauty and internal confidence, and then an artistic masterpiece presented through characteristic visuals. Huawei Mate40 series inherits the balance concept of Mate's central axis symmetry, and draws inspiration from mankind's yearning to explore the universe, and innovatively creates a recognizable "star ring design". Just like the interstellar gate through space in science fiction movies, it not only symbolizes the spirit of unremitting exploration, but also a brand-new logo of the Mate series, highlighting the beauty of the future.
Echoing the "Star Ring Design", the front of the Huawei Mate40 series is also highly recognizable, showing high-end beauty. Among them, Huawei Mate40 Pro and Huawei Mate40 Pro+ continue the 88° super-curved ring screen design. The left and right borders are invisible super-curved ring screens. The picture extends to a wider area, bringing a more immersive visual experience, and the look and feel is full of shock. A smaller front camera module, while compressing the component space to ensure the integrity of the screen, integrates multiple precision devices to achieve powerful functions such as front ultra-wide-angle shooting, 3D face payment, and AI air control. The return of the physical volume key and the retention of the virtual volume key, combined with the new intelligent anti-mistouch technology, make the user's control more convenient.
Different from Huawei Mate40 Pro and Huawei Mate40 Pro+, Huawei Mate40 is upgraded from the non-curved screen design of Huawei Mate30 to a 68° hyperbolic screen, thus Huawei Mate series fully enters the era of curved screens. The standard 90Hz high refresh rate and 240Hz touch sampling rate of the whole system make the system interaction, games, and video images of the Huawei Mate 40 series have a smoother visual and control experience.
The more high-end, classic design, the purer the color. Huawei Mate40 and Huawei Mate40 Pro capture the colors of the vast sky on the glass back cover: deep and long bright black, vast and infinite glaze white, like alternating day and night, each is wonderful; full of technology and mysterious colors of secret silver, The colors in the three-dimensional space are interlaced, showing the flow of light and shadow. The secret silver frosted glass is romantic and warm; nine layers of optical coatings are added under the frosted glass, the light and shadow change, like a nebula, and the metal texture film is added to the bottom of the coating, with clear texture and full sense of technology. Huawei Mate40 Pro+ also launched two high-end models, ceramic black and ceramic white. The white is like fat and the black is like black jade, which is gentle and delicate.
Huawei Mate40 and Huawei Mate40 Pro also have two plain-skin versions of Populus euphratica in autumn and Populus euphratica in summer, which are taken from the Populus euphratica forest in the desert. The leaves of Populus euphratica in summer are light green, lush and lush, as if it accumulates infinite power; Populus euphratica in autumn is brilliant and golden, and the forests are full of colors to tell the splendor. Populus euphratica has a majestic physique. It is the most unique picture in the desert, and it is also a monument that will never fall in the desert, bursting with the tenacity and strength of life. Life, a thousand years will not die; death, a thousand years will not fall; fall, a thousand years will not rot. The spirit of Populus euphratica also symbolizes the spirit of Huawei. It is tenacious, made into steel, rooted downward, and pierced upward.
At the press conference, Huawei joined hands with the China Green Foundation and the Green Citizen Action to donate 50,000 Populus trees to Gansu Jinta to build 1,200 acres of desert oasis to pay tribute to the tenacity of life.
The industry's first 5nm 5G SoC Kirin chip, defining extraordinary performance
As a representative of high-end flagships, performance has always been the label of the Mate series. This time, the Huawei Mate40 series debuted with the world's first 5nm 5G SoC Kirin 9000 series chips, pushing the performance of the Huawei Mate series to a new peak and becoming the most powerful Huawei Mate so far.
Among them, Huawei Mate40 Pro and Huawei Mate40 Pro+ are equipped with Kirin 9000 5G SoC chips, which have the industry's most advanced 5nm process technology and architecture design, with a maximum integration of more than 15 billion transistors. They are currently the most advanced mobile phone technology, the largest number of transistors, and the highest level of integration. And the most comprehensive 5G SoC, leading the 5G era. Its CPU adopts a three-level energy-efficiency architecture of 1 large core + 3 large cores + 4 small cores, with a maximum clock speed of 3.13GHz; the first 24-core Mali-G78 GPU cluster is the highest in Huawei's mobile phone chip GPU, with comprehensive performance and energy efficiency Taking the lead, bringing a smoother high frame rate, high-quality immersive gaming experience; NPU adopts Huawei's self-developed second-generation Da Vinci architecture, dual large cores + micro cores, overturning computing power, and refreshing smartphone AI again strength. Huawei Mate40 is equipped with a Kirin 9000E chip, which is also a 5nm 5G SoC, and its overall strength is also superior.
In addition to extraordinary performance, the advanced 5nm process technology also allows the Kirin 9000 series to have a higher energy efficiency ratio, combined with the largest 4400mAh large-capacity battery. 1 Huawei Mate40 Pro, Huawei Mate40 Pro+ battery capacity is 4400mAh (typical value), Huawei Mate40 battery capacity It is 4200mAh (typical value).
, Which makes the long battery life gene of Huawei Mate40 series advanced again. It is worth mentioning that the Huawei Mate40 series also supports up to 66W Huawei wired super fast charging, a new generation of 50W Huawei wireless super fast charging 2 Huawei Mate40 Pro, Huawei Mate40 Pro+ support 66W wired super fast charging, 50W wireless super fast charging, Huawei Mate40 Support 40W wired super fast charge, 40W wireless super fast charge, it needs to be used with Huawei super wired fast charge, super vertical wireless charger, and Huawei super car charger wireless fast charge.
And low-temperature charging. In addition, Huawei also brought a full-scene super fast charging family bucket, including Huawei super fast charging GaN multi-port charger, Huawei super fast charging vertical wireless charger, Huawei super fast charging wireless car charger, and Huawei super fast charging car charging The device, Huawei 12000mAh 66W multi-protocol two-way super fast charging mobile power bank, whether at home, office, or going out or traveling, can keep the device on standby at any time with sufficient power.
The communication breakthrough brought by Huawei Mate40 series does not stop there. It is equipped with the industry’s first four-network synergy technology. Wi-Fi 2.4GHz / Wi-Fi 5GHz / 5G main card / 4G secondary card can achieve network optimization or concurrent download. Under the changing network conditions, it will bring users a high-speed Internet experience with aggregated high speed, stable and low latency. Downloads are faster than imagined, online videos are smoother, and games are more stable, bringing 5G mobile phone communication to a new level.
The new super-sensing Leica film imaging system defines extraordinary images
With a super-outsole, optical zoom, movie camera and unique Leica imagery, Huawei has always led the direction of mobile phone imagery. Huawei's Mate40 series has fully evolved imaging capabilities, equipped with a new super-sensing Leica film imaging system, with advanced core algorithms in the industry, and rich and advanced innovative functions. It not only sets a new standard for top-level video imaging with Huawei’s strongest video capabilities so far, but also strengthens it again. Huawei's Mate series image king status, opening the era of all-round mobile image.
Huawei Mate40 Pro and Huawei Mate40 Pro+ use the new super-sensing Leica film imaging system to bring the front and rear super wide-angle capabilities, the first front and rear dual film camera system, and once again walk in the forefront of the industry. At the same time, Huawei's Mate40 series front and rear lens system software and hardware coordination has also been comprehensively improved. It integrates video and image black technology. The three dimensions of image quality, anti-shake and audio have fully evolved, making it a powerful mobile phone creation tool.
Huawei Mate40 series supports the industry's top XD Fusion hardware real-time video HDR, which can achieve a more balanced exposure effect, and can perfectly show details, levels and colors in addition to high-definition picture quality. Super sports anti-shake technology makes the video shooting screen more stable and smooth, even if you handheld shooting sports scenes such as running, playing basketball, the picture is still smooth. The new AI follow-up technology uses advanced algorithms to automatically follow the picture, ensuring that the protagonist always occupies the C position of the picture.
In addition to excellent software and hardware qualities, the Huawei Mate40 series also brings innovative features such as dual scene recording, front 240fps slow motion, micro movie mode, and front audio focus pickup, unlocking more new video shooting methods. Thanks to the blessing of the super-sensing Leica film imaging system, the still image capability of the Huawei Mate40 series has also been greatly improved. This imaging system includes super-sensing camera, super wide-angle camera, telephoto camera, etc., all advanced and wonderful.
The Huawei Mate40 series is equipped with a standard 50-megapixel super-sensing camera, a sensor that integrates RYYB filter array, four-in-one pixel fusion, and full-pixel eight-core focusing technology. The sensor's photosensitive area of 1/1.28 inches makes it more Become Huawei's largest image sensor to date. It has absolute advantages in terms of sensitivity, resolution, focusing speed and accuracy, and can easily meet the needs of full-scene shooting such as dark night scenes and fast motion.
Huawei Mate40 series has also made a breakthrough in zoom. Huawei Mate40 Pro brings 10x hybrid zoom and 50x digital zoom. At the same time, Huawei Mate40 Pro+ has realized 10x super optical zoom, 20x hybrid zoom and up to 100x digital zoom, making zoom shooting more shocking.
Huawei Mate40 Pro+ is also equipped with the world's first free-form surface lens. The imaging distortion correction algorithm can further optimize the distortion, improve portrait anti-distortion output, and achieve true ultra-wide-angle photography. High-quality images can be taken during day, night and low light. Ultra wide-angle photo.
The rear is brilliant, and the front is equally exciting. Huawei Mate40 Pro and Huawei Mate40 Pro+ are equipped with high-resolution ultra-wide-angle cameras, providing ultra-high-definition picture quality and three-speed ultra-wide-angle Selfie adjustable, which can accommodate more people and views. In addition to its own high-quality image capabilities, Huawei Mate40 and Huawei Mate40 Pro also launched innovative ring flash protective shells, whether it is backlighting or low-light scenes, whether it is front or rear shooting, the ring flash protective shell can naturally fill light , Let Huawei Mate40 Pro easily shoot exquisite portrait studio effects.
At the press conference, Huawei announced that it would cooperate with the 33rd China Film Golden Rooster Awards to launch the "New Image·Mobile Movie Project", encouraging everyone to use mobile phones to create more video works, and pushing mobile movies to a new height of art. It will be announced during the Golden Rooster and Hundred Flowers Award in November.
Innovative intelligent interaction, defining extraordinary experience
The extraordinary strength of Huawei's Mate40 series is not only due to its industry-leading hard power, but also its soft power leading to a new level of smart phone interaction. The Huawei Mate40 series was first launched with the EMUI11 system, based on the full-scenario concept and distributed technology, to open up a brand new interactive mode and full-scenario experience for users.
Based on the strong performance support of the Kirin 9000 series chips, the potential of the EMUI11 system has also been fully released, which can run TOP-level applications stably and smoothly, and can achieve 36 months of long-lasting smooth use according to the test. On this basis, EMUI's multi-screen collaboration function favored by consumers has also ushered in a new upgrade. It can open up to 3 mobile phone application windows on the PC side at the same time, without repeatedly switching between the two device screens, allowing multitasking Processing is more orderly. There is also an innovative smart code scanning payment function, which enables the Huawei Mate40 series to have a simpler and more convenient scanning code payment capability, allowing smart phones to enter the era of smart payment.
Last year, Huawei innovatively introduced a second intelligent interaction method besides touch-AI air control. This year, AI air control has broken through again on Huawei Mate40 series! When the screen is off, hover your hand on the phone to brighten the screen; for e-books, gallery, music and news, you can turn pages and slide the screen by simply swiping up, down, left, and right. The operation of answering the phone and putting out the call can be realized by empty pressing, which further expands the application scenarios of air operation and solves more awkward moments in the use of mobile phones. Complementing the AI air gestures is the new smart off-screen display function, which can intelligently detect gaze, display dynamic pictures, and customize the display content to give you a pleasant surprise for the communion. When a call comes in, the user looks at the screen, and the volume of the ringtone is automatically reduced; the face is detected periodically, and the look in your eyes is sensed in real time, so that you can always understand you without turning off the screen.
Comprehensive privacy protection defines extraordinary security
Huawei has always regarded consumer privacy and security as the top priority. Huawei Mate40 series starts from user demand scenarios and builds more comprehensive privacy security protection from the kernel to the system. Among them, the TEE OS security microkernel has obtained the CC EAL5+ certification, the highest security level of the global commercial OS kernel, the key features of EMUI have obtained the European professional privacy certification ePrivacyseal, and the Huawei Mate40 series uses innovative technologies to protect user privacy in the era of digital life in all scenarios.
Huawei Mate40 series provides users with all-round security protection. It strictly manages sensitive permissions such as microphones, cameras, and location information to minimize the scope of use. The pop-up window adds a description of the reason for permission acquisition to ensure that the information on the device is transparent and controllable. Users keep abreast of the use of sensitive permissions.
It is worth mentioning that the Huawei Mate 40 series is also the world's first smartphone to support "digital RMB hardware wallet". The Huawei Mate40 series is based on Huawei's hardware-level security capabilities. The mobile phone has encrypted storage, high-performance NFC communication capabilities and device-to-device transaction functions, which is conducive to the use of digital RMB on the mobile phone. In the digital RMB pilot scenario, Mate40 series mobile phone users can enjoy a safer and more convenient new mobile payment experience brought by dual offline transactions.
Huawei has actively participated in the research of digital renminbi hardware wallet standards and the construction of hardware wallet capabilities, providing strong technical support for the secure storage and offline transactions of digital renminbi in the future.
Huawei Mate40 RS Porsche design, a tribute to the extraordinary work of the times
As the top product in the Huawei Mate40 series, Huawei Mate40 RS Porsche Design adheres to the super-running gene and luxurious temperament of previous generations of products. It combines the strengths of the three major brands of Huawei, Porsche Design, and Leica to create an extraordinary work with extreme demands. It is an artistic crystallization of avant-garde style, cutting-edge technology, excellent performance and perfect craftsmanship, and will reinterpret the definition of high-end luxury flagship.
Huawei Mate40 RS Porsche Design inherits the supercar design language, and the Porsche gene has fully evolved. It cleverly integrates the highly iconic supercar track dynamic flying line design with the sculptural curved body, giving the mobile phone back a new three-dimensional contour shape. Unique design expression. The octagonal star diamond design lens module, the super-perceptive Leica film five-shot ring is arranged in it, the edges are like diamond cuts, and the edges and corners are distinct, showing the power and beauty of visual impact while showing the future sharpness.
Porsche Design has also deeply integrated the iconic design language with breakthrough technology and exquisite craftsmanship to become the pinnacle of smart luxury mobile phones with technological innovation and craftsmanship. The Huawei Mate40 RS Porsche design released this time uses a classic black and white color scheme, which highlights purity in a low-key. Not only draws inspiration from modern science and technology, but also refines craftsmanship from traditional techniques. Both back covers are made of high-strength nano-crystalline ceramic material, which is white like fat and black like black jade. The grip is warm and moist like jade, and you will love it at first sight. The texture is excellent and the taste is even better.
Huawei Mate40 RS Porsche Design follows the rules of modern design aesthetics, injecting the carefully polished sculpture form into the product appearance, giving the ceramic back plate bumps and twists, which is a perfect extension of sculpture art in the field of mobile phone design. On top of the three-dimensional vision, the laser laser engraves clear, delicate and tactile lines, and is supplemented by matte processing the outer side of the lines from convex to smooth transition, the ceramic matte and bright surface light and shadow overlap more strongly and delicately The texture is clear and tangible. The integrated crater ceramic back plate is seamlessly combined with the octagonal image module. The perfect curve surrounding the octagonal module on the backplane is extremely difficult to manufacture. It requires a customized diamond grinding head for multiple CNC engravings and a special precision positioning and polishing process to make it. The excellent quality is shown in the details. In addition, the Huawei Mate40 RS Porsche Design Collection Edition model also adds an infrared temperature measurement function, which injects the ability to sense cold and warm into the mobile phone.
Multiple full-scenario product launches and multi-industry coordinated development
The Huawei FreeBuds family welcomes a new member-the first wireless headset HUAWEI FreeBuds Studio. It has ultra-wideband high-resolution sound quality up to 48kHz, and HiFi-level wireless sound quality reproduces rich details. Leading intelligent dynamic noise reduction technology, intelligently switch according to different environmental noises, and achieve a noise reduction depth of up to 40dB; full-scene intelligent connection and 24-hour continuous music playback make it an audio assistant that accompanies you at all times. Huawei FreeBuds Studio reconstructs wireless listening Sound freedom, creating a quality experience like first-class music.
The new Huawei Watch GT2 Pro series debuted simultaneously. The Huawei Watch GT2 Pro ECG model, as Huawei's first smart wearable device to obtain the National Medical Products Administration (NMPA) Class II medical device registration certification, has added ECG collection functions. In addition, the Huawei Watch GT2 Pro ECG model has also added vascular health research, upgraded TruSeen TM4.0+ heart rate monitoring technology, supports all-weather heart rate monitoring, all-weather blood oxygen saturation monitoring, and helps users establish an active and healthy lifestyle. In addition, this series of new products are designed with high-end materials such as titanium body, sapphire glass mirror, and precision ceramic back shell, which brings a higher quality experience; new professional skiing and golf driving range modes, support for wireless fast charging and two-period length Battery life helps high-end urban people enjoy sports fun.
At the same time, Huawei's smart speaker product family also ushered in a new member-Huawei Sound with full frequency tuning by Deware. Its bass system consists of a 4-inch woofer + 2 passive units, in addition to built-in 3 full-range speaker units to bring a 360-degree surround sound field. The ID design is more exquisite and compact, and it adopts the iconic PUSH-PUSH symmetrical structure, which can bring a shocking sound experience with a maximum transient power of 144W and a maximum sound pressure level of 90dB. Huawei Sound dual-speaker stereo, matched with screen products, can form a distributed stereo theater, bringing a lower latency wireless audio and video immersive experience. This is Huawei Sound, exquisite and shocking, and the sound is extraordinary.
Huawei Mate40 series starts at 4,999 yuan (USD $714) , and will go on sale on multiple platforms at 18:08 on October 30
The domestic price of Huawei Mate40 series is also announced in this new product launch ceremony. Among them, Huawei Mate40 8GB+128GB version is priced at 4999 yuan (USD $714) , 8GB+256GB version is priced at 5499 yuan (USD $786) ; Huawei Mate40 Pro 8GB+128GB version is priced at 6,499 yuan (USD $928) , 8GB+ The 256GB version is priced at 6,999 yuan (USD $1000) , the 8GB+512GB version is priced at 7,999 yuan (USD $1143) ; the Huawei Mate40 Pro+ 12GB+256GB version is priced at 8,999 yuan (USD $1286) ; the Huawei Mate40 RS Porsche Design 12GB+256GB version is priced at 11999 yuan (USD $1714) , and the 12GB+512GB version is priced at 12,999 yuan (USD $1857) The 12GB+512GB Collector's Edition is priced at 13,999 yuan (USD $2000) . In addition, Huawei Mate30E Pro 5G was also released at the same time, the 8GB+128GB version is priced at 5299 yuan (USD $757) , and the 8GB+256GB version is priced at 5799 yuan (USD $828) .
Huawei Mate40 Pro, Huawei Mate40 Pro+, Huawei Mate40 RS Porsche Design and Huawei Mate30E Pro 5G will officially go on sale at 18:08 on October 30 at Huawei Mall, online authorized e-commerce platforms, and offline authorized retail channels. Huawei Mate40 will go on sale on December 21.