First! Xiaomi’s “816” single platform sales of 520 million, official said it won

On August 16, Xiaomi’s 10th anniversary commemorative edition of Xiaomi 10 was officially put on sale, with sales exceeding 100 million in one minute. This day is also Xiaomi Jingdong brand day. According to the sales report of Xiaomi, the sales volume of its single platform in the whole day reached 520 million yuan, breaking the record. Xiaomi official said that this Xiaomi super brand day activity has won a big victory.

Sales report of 小米“816”销售战报
millet “816”

In the mobile phone category, Xiaomi brand won both the sales volume and sales volume, and Xiaomi 10 supreme commemorative edition became the first sales volume of mobile phone category; in the household appliances category and aiot category, Xiaomi swept 41 items and won the first place in both sales volume and sales volume of TV brand.

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Xiaomi 10 supreme Commemorative Edition

According to Jingdong business intelligence data, Xiaomi Jingdong super brand has more than 10 million users per day, more than 1 million people have watched Xiaomi Jingdong live broadcast, and more than 1 million people participated in Xiaomi’s 10th anniversary truck H5, which reflects the strong appeal of Xiaomi brand.

In addition, Xiaomi also won several Sales Champions in the “816” get together day, including brand sales and sales double champion, mobile phone category sales and sales double champion, TV category sales and sales double champion.

Related report: Xiaomi “816” sales war report is coming! “Super large cup” mobile phone hot selling number one