In the early morning of October 14th, Apple once again held a new product launch conference, which brought us brand new iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max. The iPhone 12 series has undergone a bigger change this time, with the appearance returning to a straight-edge design. All series are equipped with A14 bionic chip and support 5G network.
iPhone 12 series: the world's smallest, thinnest, and lightest 5G mobile phone
The first to debut is the iPhone 12. This model uses an aluminum alloy frame and is equipped with a 6.1-inch Super Retina XDR screen. Compared with the previous generation, it effectively reduces the "big black frame" and is 11% thinner than the iPhone 11. , 15% smaller in size and 16% lighter. This OLED screen has a higher contrast, the pixel density reaches 460 PPI, the peak brightness is 1200 nits, and it supports Dolby Vision, HLG, HDR10 and other display features.
The glass panel of the iPhone 12 uses a new material from Corning's super-ceramic panel, which makes the iPhone 12's anti-fall performance 4 times higher. In terms of colors, iPhone 12 has five colors: black, white, red, green and blue.
As Apple’s first 5G mobile phone, the iOS system is also optimized for 5G applications and supports the “smart data mode”, which means it automatically switches to 5G when watching videos online and other scenes that require high bandwidth, and switches back to LTE if not necessary. The network effectively reduces the power consumption problem. Through 5G tests conducted by Apple and many operators, it can be seen that under ideal conditions, the new iPhone can achieve a peak downlink rate of 4Gbps under a 5G network.
As the "most powerful brain" of the iPhone 12, the A14 bionic chip was unveiled in the new iPad Air last month. This is the world's first 5nm process chip, and its performance is 40% higher than the previous generation A13. Equipped with 6-core CPU + 4-core GPU, the neural engine has doubled to 16 cores than the previous generation, and can perform 11 trillion operations per second. Simply put, the A14 bionic chip is currently the most powerful mobile phone SoC chip.
iPhone 12 is equipped with a 12-megapixel ultra-wide-angle and a new 1200-pixel wide-angle (f/1.6). It uses a 7P lens for the first time, which is a 27% improvement in low light environments. The new computational photography function Smart HDR 3 can recognize different scenes through machine learning and adjust for different parts of the photo. At the same time, Apple has also improved the performance of Deep Fusion and night mode.
In terms of battery life, the battery capacity of the iPhone 12 mini is only 2227mAh, and that of the iPhone 12 is 2775mAh, both shrinking than the iPhone 11. This time, the entire iPhone 12 series has not yet provided MagSafe magnetic wireless charging technology to users. The device is accurately positioned with the wireless charger through the attraction of the magnet. iPhone 12 supports up to 15W through Magsafe wireless charging.
In terms of accessories, iPhone 12 no longer comes with a charger and wired headset, but it will still ship a USB-C to Lightning data cable.
Different from previous iPhone series products, this time Apple’s digital series models have added a smaller screen size, only the 5.4-inch iPhone 12 mini, and the body is smaller than the 4.7-inch iPhone SE (second generation). More suitable for one-handed holding. Except for the size, the iPhone 12 mini has the same functions and configuration as the iPhone 12, but it does not support dual card dual standby. iPhone 12 mini is currently the world's smallest, thinnest and lightest 5G mobile phone.
The iPhone 12 will be pre-ordered on October 16, while the iPhone 12 mini will not be available until November 6. Bank of China iPhone 12 mini price: 64GB is priced at 5499 yuan (USD $786) ; 128GB is priced at 5999 yuan (USD $857) ; 256GB is priced at 6799 yuan (USD $971) . Bank of China iPhone 12 price: 64GB is priced at 6299 yuan (USD $900) ; 128GB is priced at 6799 yuan (USD $971) ; 256GB is priced at 7599 yuan (USD $1086)
iPhone 12 Pro series: the strongest image flagship
Like last year, after the digital series, Apple has brought us a more powerful and professional iPhone 12 Pro series, which are also both large and small, all using Super Retina XDR screens. The iPhone 12 Pro screen has increased from 5.8 inches in the previous generation to 6.1 inches, with a resolution of 2532×1170 and 460PPI. The screen size of the iPhone 12 Pro Max has increased from 6.5 inches to 6.7 inches, with a resolution of 2778×1284, 458PPI, and a peak brightness of 1200nits. However, the two products of the iPhone 12 Pro series do not support the high refresh rate function that users are very concerned about.
In addition to the new material "Super Porcelain Panel", the two iPhone 12 Pro products also have stainless steel frames. The thickness has dropped from 8.1mm of the previous generation to 7.4mm. Both iPhone 12 Pro models also support 5G networks and are equipped with Apple's latest A14 bionic chip. The iPhone 12 Pro series provides users with four colors, namely silver, graphite, gold and sea blue.
One of the functions that make the iPhone Pro series "Pro" is the powerful multi-camera system. Although the iPhone 12 Pro still uses a three-camera rear arrangement, the pixels are still 12 million, but the powerful computing power brought by the A14 bionic chip allows the iPhone 12 Pro series to expand the computing and photography capabilities to include all front cameras on.
The improvement of the iPhone 12 Pro is mainly in the image aspect. The iPhone 12 Pro Max adopts a new photosensitive element in the main camera, the photosensitive area has increased by 47%, the single pixel has reached 1.7um, and the low-light shooting capability has increased by 87%. This main camera also supports sensor displacement anti-shake technology, capable of 5,000 adjustments per second, and can produce stable films even with a 2-second long exposure in the hand. In addition, the two are also different on the telephoto lens. The iPhone 12 Pro is still a 52mm equivalent telephoto lens, while the iPhone 12 Pro Max is equipped with an equivalent 65mm telephoto lens. Starting from the ultra-wide angle, the entire imaging system can provide Five times optical zoom capability.
Apple also provides the Apple ProRAW function for the iPhone 12 Pro series. Simply put, it supports shooting in RAW format while retaining higher latitude and editable space, while also supporting multi-frame synthesis, Deep Fusion, Smart HDR and other computational photography. ability. Video shooting has also been upgraded. The iPhone 12 Pro series is the world's first mobile phone that can directly shoot Dolby Vision HDR format. It can record four front and rear cameras, and supports up to 4K resolution of 60 frames. It is also the only device that can complete shooting, editing, post-production, and sharing on the same device.
Like the latest iPad Pro, the iPhone 12 Pro series also adds a LiDAR lidar scanner to the lower right corner of the triple-camera lens. In addition to scanning objects and rooms, it can also help the iPhone speed up the focus in low light environments.
Chinese Mainland License iPhone 12 Pro price: 128GB is priced at 8,499 yuan (USD $1214) ; 256GB is priced at 9,299 yuan (USD $1328) ; 512GB is priced at 11,099 yuan (USD $1586) . Chinese Mainland License iPhone 12 Pro Max price: 128GB is priced at 9,299 yuan (USD $1328) ; 256GB is priced at 10,099 yuan (USD $1443) ; 512GB is priced at 11,899 yuan (USD $1700) . The Chinese Mainland License’s iPhone 12 Pro will be available for pre-order on October 16, while the iPhone 12 Pro Max will be available for pre-order on November 6.
In addition to mobile phones, HomePod mini is also worth paying attention to at this conference. As a mini version, its appearance compared with the "standard version", the most obvious change is the smaller size. The mini version is less than 9 cm tall and has a circular design that looks a bit like an "apple". Apple redesigned the internal acoustic structure of the HomePod mini, equipped with a full-frequency unit and two low-frequency passive units, which can achieve 360-degree sound like the "standard version". HomePod mini has a built-in S5 chip to achieve "compute audio", which is adjusted in real time at a frequency of 180Hz to optimize the loudness and dynamic range of HomePod mini.
Similarly, users can use two HomePod minis to form stereo. When multiple devices are connected to each other, its "broadcast and talk" function allows your voice to be transmitted from Apple's device to any HomePod mini, and played in real time.
Compared with last year's iPhone conference, today's iPhone family obviously has one more little brother, and a total of four models have been released. The iPhone 12 should still be the main force this time. It has replaced with a more beautiful OLED screen, supports 5G, and has improved camera performance. Although the price is slightly higher, the overall image should not be large, plus the small size of the 12 mini , The digital series can be said to further enhance the performance and experience while maintaining the price advantage. The Pro series continues to exert efforts on the imaging system. The iPhone 12 Pro Max has a certain gap between the iPhone 12 Pro and the iPhone 12 Pro due to the replacement of the main camera sensor, exclusive sensor displacement stabilization and 2.5x telephoto. The positioning of the two products is somewhat different. The appearance of iPhone 12 mini provides more users with a more compact, more practical, and more beautiful choice. The weight of 133g is also the most extreme existence among all 5G mobile phones today.