Highlights of JD Mobile’s 18th battle report: Realme and iQOO turnover increased by over 6 times year-on-year

At 0:00 on June 18, the much-anticipated 2021 “JD 618, 18th Anniversary” ultimate carnival officially kicked off. In the field of mobile communications, JD 618 has always been the focus of the industry! Real-time data shows that in just 15 minutes, realme, iQOO, Apple, Samsung and other major brands of mobile phones have achieved a blowout growth in sales, which is no surprise to set new records!

Realme and iQOO make a new high for domestic mobile phone brands across the board

Today’s major domestic mobile phones not only have brand-new product designs and brand concepts with great Chinese cultural connotations, but also ingenious and ultra-high quality. After JD 618 has entered the white-hot stage, new breakthroughs have been achieved! The data shows that in just 15 minutes, the turnover of realme and iQOO has increased by more than 6 times year-on-year; at the same time, international big names have also reported success! The iPhone turnover exceeded 100 million yuan per second, and Samsung’s mobile phone sales also achieved a 200% year-on-year growth.

Personalized consumption re-starts upsurge, new products become “killer”

In recent years, young people have gradually become a new force in the consumer market. New circles and new preferences have brought opportunities for market segments. New mobile phone products and new categories have accelerated to break the circle. New mobile phone categories such as game phones and reading phones have quickly gained consumers’ love. Strong sales growth. The data shows that the 15-minute transaction volume of gaming mobile phones increased 9 times year-on-year, and the transaction volume of Hisense reading mobile phones increased 550% year-on-year.

Responsible green consumption trade-in services are highly sought after

During the 618 period of JD.com this year, JD Mobile Communications not only launched unprecedented preferential policies, but also continued to increase consumer services. The high-quality services created by them have been favored by consumers! The data shows that the transaction volume of mobile phone hourly service within 15 minutes increased by 20 times year-on-year, and the number of users using the old-for-new service increased by 342% year-on-year. This shows that in the new consumption era, people are more responsible for their consumption behavior after satisfying their basic needs. With the popularization of the concept of carbon neutrality, consumers obviously prefer responsible green consumption.

After more than half a month of fighting, the climax of “Jingdong 618, 18th Anniversary” will be repeated in 2021, and good news will be heard frequently. As the main stage for consumers to buy new phones and the main battlefield for the growth of mobile phone brands, this year JD 618 once again created a feast for consumers to buy new phones. Today, it is less than one day before the end of this year’s JD 618. I look forward to more mobile phone brands to create miracles at the ultimate peak of JD 618!