On March 14, 2003, the Meizu company in the Zhuhai Special Economic Zone in China quietly established. In the early years, Meizu launched a number of MP3 products and received praise from the market and users. In 2007, Meizu resolutely announced its entry into the mobile phone market. On February 18, 2009, Meizu launched the first Meizu mobile phone-Meizu M8. Starting from Meizu M8, Meizu has brought us generations of classic products. By March 14 this year, Meizu has gone through a 17-year journey. Meizu insists on product innovation and care for products. Polishing, not only won the love of charm friends, but also promoted the development of the mobile phone industry, and even became a "tribute" object of friends.
On the 17th anniversary of the establishment of Meizu, Meizu thanked a lot of friends in the open letter, but whether we thank Meizu, friends or partners, we can see that Meizu's awe of the mobile phone industry, only awe will Keep working hard and moving forward to create better products. Meizu is deeply rooted in the mobile phone industry, which not only brings a lot of excellent products, but also promotes the development of the mobile phone industry. Let's take a look at Meizu's innovation exploration and industry promotion in recent years.
Transition from MP3 industry to mobile phone
At the beginning of its establishment, Meizu was deeply involved in the MP3 industry and became a well-known brand in the MP3 industry at the time. In 2007, Meizu resolutely gave up its leading position in the domestic MP3 market and turned to smart phone research and development. At that time, feature phones were still the mainstream of the market, and smart phones were still relatively new products. Meizu announced the development of Meizu's first smartphone Meizu M8 in 2007. After two years of research and development, it officially entered the market on February 18, 2009, becoming the first large-screen full-touch smartphone in China.
Meizu M8 uses a 3.4-inch multi-touch screen with a resolution of 720×480, supports Bluetooth, WiFi, and a variety of music video formats. It uses the Windows CE 6.0 kernel-based M8 operating system independently developed by Meizu. The launch of Meizu M8 can be said to have changed the Chinese mobile phone industry at that time. Android had not yet been born. Meizu used Windows CE to create a classic product. It even received high praise from Microsoft.
Establishing the Android Formation and Starting Innovation
The success of Meizu M8 also strengthened Meizu's confidence in making mobile phones. Two years later, Meizu officially launched the first Android-based smartphone-Meizu M9. Meizu M9 brought a 3.5-inch ten-point capacitive touch screen comparable to the iPhone 4 at that time with a resolution of 960×640, equipped with a Samsung Hummingbird S5PC110A01 processor based on the ARMCortex-A8 architecture, and provided 512MB of DDR2 memory. More importantly, Meizu created a custom Flyme 1.0 system based on the depth of Android 2.2 for M9.
Meizu M9 officially landed on the market on January 1, 2011. With the enthusiasm of Meizu buying machines and the great attention of netizens, Meizu M9 won the title of domestically produced god machine. At the time, Symbian 3, WP7, iOS, and BlackBerry were competing together. Meizu M9 adopted Android system and was deeply customized, which also promoted the development and progress of Android system. For Meizu, it has great significance for Android. .
Small and beautiful innovation
After the Meizu M9, Meizu launched the MX. The Meizu MX also captured a crowd of charmers with stunning design and excellent use experience. It should be said that Meizu MX2 really has a family design. Meizu MX2 has ultra-narrow bezels, high screen ratio, small dots, rounded feel, double-layer injection molding, etc. It can be said that it is "the most J.Wong of all time." Design ", and these designs have continued throughout the MX series, and even the ultra-narrow bezel and high screen ratio have been extended to Meizu's current products.
Meizu has revolutionized the keys of the mobile phone. For the first time, the home will be transformed into a small dot in touch design. This design has continued to the MX4 since Meizu MX2. The Meizu MX2 not only uses the small dot home button, but also cancels the return and menu buttons. In addition, SmartBar is added to the system to make up for the shortcomings caused by the return and menu buttons. It is this small dot HOME key design that many friends and merchants scramble to imitate.
Huang Zhang's own polishing
Meizu MX3 can be said to be Meizu's most thoughtful mobile phone. The design of the four corners on Meizu MX3 has been repeatedly carved and experienced to finally find a perfect angle-the R angle, which achieves a rounded feel and handheld comfort. Huang Zhang even polished the R angle of the mobile phone because the R angle was 0.07mm. In the end, the production team chose to re-open the mold, which cost a lot of money, and in return it was more comfortable to hold.
The 0.07mm moment is a good story. The response speed accurate to one hundredth of a millimeter, accurate to each pixel, and accurate to one thousandth of a second is also reflected in the spirit of Meizu craftsmen. Meizu persists in the exploration and pursuit of design, which also reflects the spirit of "being extreme because of love".
Innovation of front-press fingerprint and mBack
Meizu has been exploring the revolution of mobile phone home button interaction. When Meizu launched the Meizu MX4 Pro, it first adopted the design of the front fingerprint home button, and it was also the ancestor of the Meizu mBack HOME button. Not only that, Meizu MX4 Pro is also the world ’s first Android phone with a front fingerprint design, and it is also the world ’s second phone with a front fingerprint design after Apple iPhone5s.
Meizu's exploration of the Android system's HOME key has not stopped. When Meizu launched the Charm Blue Note2, it first adopted the mBack HOME key design. The mBack HOME key is a physical HOME key, which can realize the function of tapping and pressing the HOME key. The mBack HOME button on the machine with fingerprint recognition has also become a fingerprint recognition module, which realizes three major functions. The Meizu mBack HOME key is for the return operation with a very high frequency. Compared with the previous slide-up operation, the new point-and-click operation undoubtedly greatly reduces the operation cost, which is still a relatively large improvement. The waist-back design of the mBack HOME key has also become the face design of the Meizu family, and it has also become a reference for many friends.
One-size-fits-all antenna technology becomes industry benchmark
Meizu's pursuit of mobile phone design is often at the forefront. In 2016, Meizu PRO 6 was designed with a one-size-fits-all antenna process on the hand, making the back of the phone more elegant and more integrated. Due to the metal body design used at the time, mobile phone antenna design became difficult. At that time, many mobile phones did not hesitate to destroy the integrity of the metal, and cut and segmented the design to solve this problem. The Meizu PRO 6 ’s one-size-fits-all antenna process perfectly The antenna design problem was solved.
The metal back cover of Meizu PRO 6 was created after 182 iterations of the design version to create the curve of this antenna strip, echoing the arc of the fuselage edge, greatly reducing the sense of fragmentation, so that the metal proportion of Meizu PRO6 reached 98%. Meizu PRO 6 ’s one-size-fits-all antenna process has become a model for many mobile phone brands to compete with, and even the iPhone 7 Plus has finally chosen such an antenna design. It can be said that Meizu ’s design has become the benchmark for the mobile phone industry.
Lateral superlinear motor–the first time to start an Android machine
When the mobile phone entered the era of full screen, the physical home button of the mobile phone disappeared. How to improve the feedback experience of operating the mobile phone became a problem discussed by the mobile phone industry at that time. When Meizu 15 was launched, it introduced mEngine, which uses a horizontal super-linear motor to perform accurate simulation, bringing the touch feedback of the mobile phone to a physical keyboard experience.
Based on mEngine, 4D smart game vibration sense can also be realized. Using intelligent algorithms, users can feel different vibration feedback when using different weapons during the game. Or when the mobile phone listens to songs, it can realize the following vibration. Meizu mEngine also made Meizu 15 the first Android phone to use a horizontal superlinear motor. In the next few years, except for the iPhone, there were not many horizontal superlinear motors. In addition, the appearance of Meizu 15 is also remarkable. It continues Meizu ’s iconic ultra-narrow bezel and symmetrical design. Meizu 15 also won the German Red Dot Design Award.
Extreme Edge Full Screen: Iconic Design of Meizu
Full-screen mobile phones broke out in full, and many Android phone manufacturers continued to pay tribute to Apple. When many full-screen mobile phones were designed with Liu Haiping, Meizu 16th chose not to follow the trend and launched an extreme full screen without bangs and water drops.
Meizu 16th and 16th Plus bring a very high screen ratio, with ultra-narrow bezels and a large number of symmetrical designs. Meizu cooperated with Samsung to customize 18: 9 6-inch and 6.5-inch AMOLED displays, plus many customizations. The original and the latest technology can be used to create the extreme full screen of the Meizu 16th series. At present, there are not many mobile phones with such full screens without bangs, water drops, and perforated screens. Meizu also leads the trend of mobile phone design. Meizu 16th won the German Red Dot Design Award 2018 for its outstanding appearance design with extreme side full screen, which is also an affirmation of Meizu 16th design.
Later Meizu 16s and Meizu 16s Pro launched by Meizu also continued the extreme full screen design of Meizu 16th, and brought the extreme full screen to the extreme. Among them, Meizu 16s Pro has become the classic generation of 4G flagship products. There is no price adjustment now and it has become a flagship true fragrance model.
Meizu zero–exploration of future mobile phone form
Meizu not only has a unique design understanding of the products launched in the market, but also explores future mobile phone designs. In 2019, Meizu launched the world's first true holeless phone Meizu Zero. Meizu Zero integrates many black technologies such as the ONE PIECE Onibody integrated ceramic body, wireless super fast charging, wireless USB data transmission, mSound 2.0 screen sound, etc., which demonstrates Meizu ’s strong R & D capabilities and also represents Meizu ’s future of mobile smart terminals. explore.
Although Meizu Zero cannot be mass-produced, as a product that explores the shape of future mobile phones, it brings a lot of advanced concepts. It brings the non-perforated design to the mobile phone to make the mobile phone more integrated. Also won the 2020 German iF Design Award · Gold Award.
Meizu 17 is worth looking forward to
Meizu has announced that it will launch the Meizu 17 5G flagship in April. Meizu 17 will be the first 5G flagship of Meizu. This phone will be equipped with the Snapdragon 865 processor and support dual-mode 5G and Wi-Fi 6 standards. Its screen Or support a refresh rate of 90Hz. In addition, it also uses a boring screen design. The front camera may be located in the upper right corner. There is a circle around the camera to display the power, and the four sides of the front of the fuselage are equal in width. Earlier, Meizu officially announced that it is expected to fully release this "17th birthday gift" belonging to Meizu in April.
After 17 years, Meizu has brought a lot of classic products, from MP3 to mobile phone Meizu have the ultimate pursuit, which is also the key to the popularity of Meizu products. And Meizu will release Meizu 17 in April. As the flagship of Meizu's 17th anniversary, we also expect Meizu 17 to bring more surprises, more innovation, and even continue to lead the development of the mobile phone industry.