At 1:00 AM on October 14, 2020, Apple officially launched the new iPhone 12 series. Although this year's conference is a bit later than previous years, the popularity has not decreased at all. At this press conference, Apple launched four new products, iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. The starting prices are 5499 yuan (USD $786) , 6299 yuan (USD $900) , 8499 yuan (USD $1214) and 9299 yuan (USD $1328) , then we How to choose?
First of all, we can first look at the differences between these four mobile phones by comparison.
The iPhone 12 series phones released this time are all equipped with A14 bionic chips, using a 5nm process, and the number of transistors has increased by 40% to 11.8 billion. The CPU of the A14 chip is designed with 6 cores, and the GPU part is designed with 4 cores. It also uses a new generation of 16-core neural network engine, which can achieve 11 trillion operations per second, so the performance in terms of performance is very good.
Among the four new products, the iPhone 12 mini is the most compact. Although it is small in size, it has many experience advantages of the iPhone 12. The iPhone 12 is a very well-balanced phone, and it performs very well in all aspects. The iPhone 12 Pro and iPhone 12 Pro Max have the best performance. The iPhone 12 Pro Max has a larger screen and longer battery life.
iPhone 12 mini-the world's smallest and thinnest 5G phone
The iPhone 12 mini has a 5.4-inch OLED screen and weighs only 133g. It is currently the smallest and thinnest 5G mobile phone. Compared with the second-generation iPhone SE, it has a smaller size but a larger screen. In addition to only supporting a single SIM card, everything The functions are the same as the iPhone 12, and its battery life can also maintain 10 hours of streaming video playback, ensuring the battery life of the phone.
At the moment when large screens are popular, small-screen flagships are rare, so users who are keen on small-screen phones choose iPhone 12 mini. At the same time, the price of iPhone 12 mini is the lowest among the four new products, and it can also be used as a backup machine.
iPhone 12-the main model with balanced performance
For most users, perhaps the iPhone 12 mini’s screen is a bit small, so the iPhone 12 is a good choice. This phone has a 6.1-inch screen size, which is more in line with mainstream users’ habits.
The iPhone 12 not only has a larger screen, but the battery life of the mobile phone has also increased. Even if it is used as the main machine, it can ensure enough use time. At the same time, the iPhone 12 supports dual card dual standby, so it is more practical than the iPhone 12 mini.
The iPhone 12 is 800 yuan (USD $114) more expensive than the iPhone 12 mini in terms of price, but it also brings an improvement in experience. The starting price of 6,299 yuan (USD $900) will become the main model for iPhone 12 sales in the future.
iPhone 12 Pro-performance small steel gun
The iPhone 12 Pro has the same body size as the iPhone 12, but since it is a model with a Pro, it is naturally better. The advantage of the iPhone 12 Pro is a better-textured body and a bright screen. And stronger camera ability.
The iPhone 12 Pro uses a stainless steel frame, which is better in texture than an aluminum frame. If the difference between the fuselages is not obvious, then the changes brought about by the screen will make you aware at a glance. The overall brightness of the iPhone 12 Pro’s screen has reached 800 nits, while the iPhone 12’s screen has a maximum brightness of 625 nits, which means that the iPhone 12 Pro’s display effect is better when used in sunlight.
In terms of taking pictures, the iPhone 12 Pro adds a telephoto lens compared to the iPhone 12 and supports photos in the Apple ProRAW format. This format can effectively retain color information and obtain better imaging results.
If you like to take pictures with your mobile phone and have higher requirements for mobile phone performance, then consider the iPhone 12 Pro.
iPhone 12 Pro Max—The king of high performance and long battery life
iPhone 12 Pro Max is equipped with a 6.7-inch OLED screen, which is the largest among the four new iPhone models in terms of screen size. For users who like large screens, choosing iPhone 12 Pro Max is a more suitable choice.
The difference between iPhone 12 Pro Max and iPhone 12 Pro is not only the screen, but also the difference in taking pictures. The iPhone 12 Pro Max has a 47% larger photosensitive element and larger pixels, which can make the brightness performance of the mobile phone photograph better. In addition, iPhone 12 Pro Max is equipped with a 65mm telephoto lens, which also has advantages in portrait shooting.
While having a large screen, the iPhone 12 Pro Max also has the longest battery life and is a flagship machine king with high performance and long battery life.
to sum up
The release of the iPhone 12 series this time not only has a large number of models, but also has a price ranging from 5499 yuan (USD $786) to 9299 yuan (USD $1328) . The coverage is also very wide to meet the needs of different users. The iPhone 12 and iPhone 12 Pro will be pre-ordered at 8pm on October 16, while the iPhone 12 mini and iPhone 12 Pro Max will be released later, starting on November 6.
This year’s iPhone 12 will be released later than in previous years, and the time to market is also very close to Double Eleven. Therefore, for users who want to buy iPhone 12, they can actually consider buying iPhone 12 during Double Eleven. Many, and there may be certain discounts in price.
Taking 2019 as an example, after Pinduoduo launched its "Ten Billion Subsidy" strategy, 400,000 iPhone 11 units were sold during Double 11, and the "Ten Billion Subsidy" import daily active users exceeded 100 million. The best time for fruit fans to purchase, this year’s iPhone 12, what do you expect from the discount rate?