Recently, the world’s largest Huawei flagship store (Nanjing East Road Store, Shanghai) staged a fantasy scene: fireworks bloom outside the store, and virtual advertisements cover the walls; inside the store, the goddess flying and the nine-color deer are wandering around.
In fact, this is not really showing off fireworks. Of course, it is impossible to move the Flying Goddess and Nine-Colored Deer of Dunhuang murals to Huawei’s flagship store. Instead, it uses Huawei’s AR map function based on Huawei’s river map technology.
Huawei Hetu more immersive experience
Many people here should know what AR means. Augmented reality, which combines virtual and reality to bring better immersion. That’s right, Huawei AR Maps is an augmented reality application developed based on this and brings users this experience, provided that this function is based on the Huawei Cyberverse platform.
Whether it is the Cyberverse platform or the Huawei AR map, the two are not new to Huawei. The former was launched by Huawei at the end of 2019, and the latter was unveiled at the Huawei P40 conference last year. After nearly a year of change, Huawei AR Maps has now ushered in version 2.0. Compared with version 1.0 and version 2.0, the positioning accuracy has increased by 12%, the positioning speed has increased by 35%, and the accuracy of AI recognition has increased by 30%, which can bring more improvements to users. Smooth and more immersive experience.
Huawei AR map relies on powerful Huawei mobile phones
Different from other applications, the operation of Huawei Hetu technology almost mobilizes the “full body” power of the mobile phone, including GPS satellite positioning, wireless network positioning, AREngine Huawei augmented reality engine, camera perception capabilities, processor, etc., so mobile phones are required Have strong computing power.
To take a slightly more technical word, for example, with the powerful camera sensing capabilities of mobile phones, Huawei River Map can use the powerful CPU, GPU, and NPU of the Kirin 990 processor based on a frame of real-time images from the mobile phone camera, combined with built-in motion sensor data. The computing unit’s collaborative processing capability can complete centimeter-level position calculation and high-precision attitude estimation within 100ms, and continuously calculate the real-time spatial position and attitude of the mobile phone when the camera is turned on.
This is the reason for the fantasy scene that appeared at the beginning of the article. The important thing is that it is not limited by time and space. No matter where you are in the day or night, you can have this special by using a qualified Huawei mobile phone. Experience. And this kind of experience is very immersive, it will make you really be in a trance in the distant Dunhuang, the goddess of flying is right next to you, within reach, it will definitely make you impressed and remembered. Of course, you can also go to the Huawei experience store and pick up a Huawei phone to experience it for yourself.
Landing of Hetu’s diverse scenes
After being unveiled for nearly a year, Huawei’s Hetu technology has been implemented in many commercial districts, cultural tourism and other places, including Shanghai, Dunhuang, Shenzhen Vientiane World and Beijing Square in Beijing.
For example, in Beijing Fang, users follow AR navigation while walking around the block, and they can see all kinds of real-time information and wonderful virtual digital content superimposed and displayed in the real environment along the way, including the legendary online celebrity check-in points, merchant boutique recommendations, Virtual IP interaction, gorgeous fireworks, etc., greatly enhance the fun of walking around the block, and truly provide users with a super visual experience that combines virtual and real.
In Nanjing Road Pedestrian Street, Huawei River Map uses holographic objects and digital signage to decorate the entire Nanjing Road into a light and shadow show. The brand event can decorate the entire Nanjing Road from the sky to the ground, using videos and dancing on the wall. Special effects, a vivid light and shadow show, created a brand new travel experience.
Therefore, Huawei River Map has realized the landing of diversified scenes, and the practicality of the River Map technology is gradually reflected and gradually enlarged. It has tangibly changed our very daily things such as navigation, visits, and tours. The experience has been improved. Virtual and reality can be integrated through a mobile phone to make these things more interesting and lively. With the development and evolution of technologies such as 5G and AR, such a scene experience will undoubtedly improve in the future There will be more, when the boundary between reality and virtuality in our lives will be further eliminated.
Having said so much, it seems that the Cyberverse platform hidden behind it is a bit mysterious. In fact, the Cyberverse platform contains four core technologies, namely high-precision 3D maps, high-precision spatial calculations, AI 3D recognition and ultra-realistic The goal of the virtual and real occlusion fusion rendering technology is to build a new digital world that seamlessly integrates with reality, and turns the interaction between humans and machines into interactions between humans and the world.
It is naturally not easy to achieve such a grand goal. It requires 5G, cloud, computing, AI, and strong perception and computing capabilities of mobile terminal equipment, etc. The difficulty behind it is undoubtedly huge, and Huawei has made such innovations here. And breakthroughs, and to bring consumers and partners a unique and unique new way of experiencing the world is worthy of admiration. If you want to experience the virtual reality experience brought by Huawei Hetu in advance, you can go to the Huawei flagship store on Nanjing East Road in Shanghai and Shenzhen Bonjour Center, or go to the Bund to experience a different Shanghai style.