Today, Huawei released an official announcement poster and will hold a new product launch conference for Huawei's full-scene smart life on July 30. Judging from the warm-up posters, this conference will launch a variety of new products including the HUAWEI MateBook D 15 2020 Ryzen Edition, Huawei Children's Watch 4X, Huawei Band B6 and HUAWEI MatePad 10.8. Among them, the tablet products are really eye-catching. Judging from the appearance information released by the poster, HUAWEI MatePad 10.8 is the long-awaited upgrade of the Huawei tablet M6.
Looking back at the previous performance of Huawei's Tablet M6, it has achieved excellent sales in the terminal market since its release, and even leveraged Apple's iPad market share. Combined with previous online information and media speculations, HUAWEI MatePad 10.8 may be iteratively upgraded in all aspects of chip, stylus, and keyboard, which has attracted the attention of the industry and consumers.
The iPad has been synonymous with tablet computers for a long time, and the market has changed since Huawei's tablet has started its efforts last year. According to data released by the market research company IDC, Huawei's tablet sales in China in 2019Q3 surpassed Apple, and the product that made an important contribution to sales was the Huawei tablet M6. The tablet also set a record of one hour in the market, with sales of the entire network breaking 100 million yuan.
There are two main reasons why Huawei Tablet M6 can sell well. The first is accurate positioning. Although it focuses on audio-visual entertainment, its keyboard and stylus are suitable for many student groups. In addition, many universities are teaching online in the form of online courses this year. Greatly increase the market's demand for high-quality tablets. The second is that the price is highly competitive.
One year after its release, HUAWEI MatePad 10.8 chose to upgrade from chip, stylus, and keyboard, in order to make it suitable for more users and more scenarios by enhancing product competitiveness.
Last year, Huawei's tablet M6 used the most powerful Kirin 980 chip at the time. Based on experience, HUAWEI MatePad 10.8 should also use Huawei's strongest chip Kirin 990. This chip is also used on Huawei’s top flagship phones, with stronger computing power and Graphics processing capabilities enable HUAWEI MatePad 10.8 to complete more professional-level tasks. In addition, with the newly upgraded stylus, professional painting creation can be realized, not only allowing the tablet to stay at the level of audiovisual entertainment, but also involving multiple levels of interest exploration. Huawei chose to release HUAWEI MatePad 10.8 at this time. For prospective college students who are about to start school, there is an extra good choice, regardless of learning, painting, audio-visual entertainment, and multi-document processing.
This kind of professional productivity has long been precedents in the Huawei tablet product line. After the release of the Huawei MatePad Pro series, 100 artists including the main production team member of "Nezha" and the red carp animation master Zhang Yi used Huawei MatePad Pro has completed the artistic creation of "A hundred people draw 2020", which fully reflects the computing power of Huawei's tablet and the advantages of HUAWEI M-Pencil.
The upcoming HUAWEI MatePad 10.8 will definitely work in the professional direction and bring applicability to a wider audience. For college students, it is a handy productivity tool. The "magnetic keyboard + stylus" mode and a variety of smart connection operations greatly improve learning efficiency. For white-collar workers in other fields, HUAWEI MatePad 10.8 can also greatly improve the portability and work efficiency of the office, which also gives Huawei tablets a greater market prospect than other tablet products on the market. If M6 completes Huawei's break on the tablet, then the task of HUAWEI MatePad 10.8 is to consolidate its position in the tablet and form a battle with Apple.