On July 30, U.S. local time, IDC released the report on global smartphone shipment in the second quarter of 2020. The report pointed out that the overall global shipment in the second quarter of 2020 decreased by 16% year-on-year, to 278.4 million units, and the overall decline was greater than that in the first quarter of 2020. From the regional perspective, Asia Pacific region (excluding China and Japan), Western Europe and the United States fell by 31.9%, 14.8% and 12.6% respectively. China’s region only fell by 10.3% due to the control of the epidemic and the resumption of work, which was the lowest among all major markets.
As the first market to begin to recover, China’s mobile phone brands also occupied the first place in the ranking list. The growth of Huawei’s domestic shipment led to the increase of its overall share, surpassing Samsung in the first quarter in terms of quarterly shipment. In addition, it is worth noting that oppo, with the excellent performance of reno4 series, once again ranks among the top five in the world in terms of the shipment volume of 24 million units.
According to the IDC report, about 60% of oppo’s shipment volume flowed into the Chinese market. Thanks to the first recovery of China’s market, oppo’s a series and reno4 series have become the main force of its sales growth in the second quarter. Among them, reno4 series has successfully won the attention and recognition of many users in the middle end market by virtue of its accurate attack on the market and price, and its performance is much better than expected. How did reno4 series achieve this?
Oppo adopts a new crystal diamond technology on reno4 series. By spraying millions of micro particles on the back cover, and with special treatment, oppo finally realizes the coexistence of light variation effect and frosted texture, and has excellent fingerprint resistance. The crystal diamond technology makes reno4 series have excellent hand feeling and design feeling, which forms a sharp contrast with the general middle end mobile phones on the market in appearance, and is the key to win in the offline market.
In addition to its excellent appearance, reno4 series also has strong pertinence in function. Compared with the previous generation of reno3 series, reno4 series continues to strengthen video anti shake function and introduces Super Video anti shake 3.0. It is the first time that the video anti shake function is extended to the front camera of mobile phone, which is more in line with the usage habits of live broadcast and other users. In addition, oppo also created a new moonlight algorithm in reno4 series, which extended the super night scene mode to the video function, so that shooting video in the night environment can get a better experience.
It can be said that as a product line with a price of 2999 yuan (USD $428) , the successful mid-end market of reno4 series has attracted a large number of users, accurately positioned the use and appearance requirements of a considerable number of users for mobile phones, and promoted oppo to be in the top five in the second quarter of 2020.