IDC: Vivo tops the Thai market in the second quarter, a year-on-year increase of 13.8%

  • IDC report shows that vivo topped the Thailand smartphone market in the second quarter of this year, occupying 19.5% of the market share, an increase of 13.8% year-on-year.
  • The Thai market is of special significance to the internationalization of vivo and is the first step for the vivo brand to go overseas.

On October 14, the latest report released by the international authoritative research company IDC showed that in the second quarter of 2020, Thailand’s smartphone market shipped 4.3 million units, an increase of 21.2% month-on-month, but a year-on-year decrease of 8.8%. Among them, the Chinese smartphone manufacturer vivo ranked first with a 19.5% market share.

IDC report shows that vivo increased by 13.8% year-on-year in the second quarter of this year, making it the only one among the top 3 mobile phone manufacturers that maintained year-on-year growth. The report also pointed out that the Thai smartphone market has gradually emerged from the impact of the new crown epidemic and has begun to recover.

IDC Thailand analyst Teerit Paowan said: “As retail activities return to normal after the blockade is lifted, and the shift from online to offline markets is expected to return to normal after the peak share of online channels in the second quarter of 2020.”

The Thai market is of special significance to the internationalization of vivo. In August 2014, vivo officially released its 4G smart shot flagship vivo Xshot at the Centara World Trade Center in Bangkok, Thailand. Vivo defines 2014 as the first year of Vivo’s internationalization. At that time, the press conference in Thailand was the first overseas press conference of the Vivo brand. Here, vivo has taken the first step in the internationalization of its brand.