Recently, IDC announced the 2020 China smartphone market shipment data. Judging from the data for the whole year of 2020, China’s smartphone shipments reached 325.7 million units last year, down 11.2% year-on-year. However, from the perspective of shipments in the fourth quarter, Apple, OPPO, vivo, and Xiaomi each showed significant positive growth. Among them, OPPO’s shipments reached 1,670 units, an increase of 18.3%.
The reason why OPPO can achieve such results is mainly because the two major explosive models of the A32 and Reno5 series have contributed a lot of shipments. Among them, the OPPO Reno5 series is the main force. With its excellent comprehensive experience and reasonable prices, it has won the market in the 2500~3000 yuan (USD $357) price range of offline channels in one fell swoop, and became the first domestic market shipment in December 2020. 5G models.
The biggest highlight of the OPPO Reno5 series is the launch of OPPO’s exclusive FDF full-dimensional portrait video technology system. Through the perception of the character engine and the image quality enhancement engine, the main body of the character and the picture have been deeply optimized. With this black technology, the OPPO Reno5 series allows users to shoot beautiful, high-quality video pictures anytime, anywhere. In this era of short videos for all the people, the bright spot of OPPO Reno5 series is deeply loved by users.
Not only that, the OPPO Reno5 series also uses the new Reno Glow 2.0 star diamond technology. With the changes of different light and shadow, the mobile phone can show brilliant and shiny colors from every angle, and the high-value appearance is just in line with the hearts of young users. Coupled with the ultimate light and thin feel, 65W ultra-fast flash charging and other highlights, the OPPO Reno5 series with a smart card slot in the price range of 2500~3000 easily became a hot sales item.
The OPPO A32 is a model released by OPPO in September. Although it is positioned as an entry point, it still achieved 4 million shipments. The main reason is that the OPPO A32 has a built-in 5000mAh large battery, which can be watched and watched for 14 hours of video with a single charge, and can be played for 11 hours even when playing games. For some users who need battery life, OPPO A32 is naturally the model they will consider.
In other respects, OPPO A32 has 128GB large storage, 90Hz high refresh screen, dual speakers, thin and light body, and other highlights. As a mobile phone priced from 999, OPPO A32 does have a good price/performance ratio and can meet the replacement needs of more offline user groups. It can be seen that OPPO has a precise grasp of the layout of each price range. Driven by major products such as OPPO A32 and OPPO Reno5 series, it finally won a lot of market share.
In addition, IDC believes that the overall domestic market will pick up faster in 2021. Leading manufacturers such as Huawei, Apple, and OPPO still have huge opportunities in the mid-to-high-end market segments and holiday promotions. For example, during the Spring Festival, discounts and promotions, Double 11 e-commerce subsidies, etc., can drive a lot of market sales. Next, it depends on the plans of each.