On the evening of August 11, Xiaomi held a keynote speech on the 10th anniversary of Xiaomi. At the meeting, Xiaomi released a variety of high-end new products such as Xiaomi Mi 10 Extreme Commemorative Edition, Redmi K30 Extreme Commemorative Edition, Xiaomi Transparent TV, etc., leading the industry with strong performance and extreme The price-performance ratio has made new products a hot topic on the Internet again. However, this time the 10th anniversary of Xiaomi’s keynote speech is not as simple as launching new products and new features. Xiaomi CEO Lei Jun introduced the growth process of Xiaomi in the past ten years at the meeting: from the development of the MIUI system to the release of the amazing Xiaomi MIX mobile phone. Every time reveals the importance of technological innovation to Xiaomi. In addition to reviewing the course of the past ten years, Lei Jun also talked about Xiaomi’s future layout and outlook.
Lei Jun believes that Xiaomi has encountered many opportunities and challenges in the past ten years. There are three opportunities and challenges that Xiaomi is proud of: First, Xiaomi and all its peers have popularized smartphones and promoted the development of mobile Internet. Second, Xiaomi and like-minded entrepreneurs have changed many industries and made many entrepreneurs. Third, Xiaomi even changed the lives of some people. “
Indeed, from the end of 2011 to the beginning of 2012, the hot sales of Xiaomi Mi 1 mobile phone made many consumers turn their functional phones to smart phones. For the industry, it started the era of popularization of smart phones.
In 2013, Xiaomi aimed at the field of smart hardware and IoT, and built its own “Xiaomi Ecological Chain” through the successful experience of Xiaomi mobile phones. So far, there have been more than 290 companies in the Xiaomi Ecological Chain, bringing the collaborative development of the industry to the smart hardware industry. Build a mutually beneficial ecosystem.
In the past ten years, many people have changed from college students to “old fritters” in the workplace, and from young adults to parents. Xiaomi has also changed from a small team of only 13 people to now known as the world’s top 500. Three” business models, “ecological chain” companies, or today’s “5G+AIoT” dual-engine strategy, we can all see Xiaomi’s internal innovation culture.
When introducing the transparent version of Xiaomi Mi 10 Extreme Commemorative Edition, Mr. Lei also shared with us Xiaomi’s Xiaomi smart factory in Yizhuang, Beijing. This factory is designed to have an annual production capacity of one million. In addition to being a dedicated high-end flagship production line for Xiaomi, it is also developing new technology trials. , Pre-research projects, automation equipment research and development, etc., this time the Xiaomi Mi 10 Extreme Commemorative Transparent Edition was completed in Xiaomi Smart Factory.
Lei Jun believes that Xiaomi will be deeply involved in manufacturing on the basis of continuing sincere cooperation with the foundry. At present, Xiaomi has self-developed a large number of high-end equipment, and has designed a fully automated high-end mobile phone production line. The Xiaomi Industry Fund has invested in more than 70 semiconductor and intelligent manufacturing companies. In the future, Xiaomi aims to do “manufacturing by manufacturing”, and through its own innovation capabilities to help more manufacturing enterprises achieve intelligent transformation and let smart manufacturing help Chinese brands Rise in the world.
Innovation is the core of an enterprise, and companies with strong innovation capabilities are destined to be more competitive in the market. Facts have also proved that Xiaomi’s integrated online and offline innovative spirit of high-efficiency new retail has promoted Xiaomi’s continuous progress and created many smart hardware products, many of which have the highest sales volume. According to data, Xiaomi is currently the fourth largest smartphone manufacturer in the world, ranking among the top five in the world’s 50 smartphone markets.
At the beginning of 2019, Xiaomi announced the launch of the “mobile phone + AIoT” dual-engine strategy, proposing to invest 50 billion yuan in the AIoT field in the next five years. In fact, as early as 2015, Xiaomi has begun to deploy its IoT strategy. Through an open, non-exclusive, and non-exclusive cooperation strategy, it has achieved rapid development in the field of smart hardware. Its product line covers Bands, TVs, air purifiers, sweeping robots, Rice cookers, smart gateways, smart sockets, cameras, smart speakers, smart air conditioners, and smart home sensors have become the “big brother” in the field of smart hardware. According to statistics, as of March 31 this year, the number of connected IoT devices (excluding smartphones and laptops) on the Xiaomi IoT platform reached 252 million, which means that on average, one in every six Chinese uses one One millet device.
In the past ten years, Xiaomi has encountered many opportunities and challenges. In the face of opportunities and challenges, Xiaomi has always adhered to technological innovation and cost-effectiveness. It insists on making the coolest products, so that every user can feel the technology brought. fun of.
In the information age, 5G will lead IoT to truly enter the intelligent Internet of everything, and Xiaomi’s powerful IoT platform will certainly play an important role in it. In front of the “5G+AIoT” super outlet, expect Xiaomi to bring us more surprises