Interview with Liu Chang from OPPO Research Institute: Enterprises set benchmarks, and scroll screen experience is better

On November 7, OPPO Future Technology Conference 2020 was held in Shenzhen. The theme of this conference is “Leap Transition and Goodness”. OPPO expressed its vision of future technology and the Internet of Everything in the 5G era. At the same time, we can see OPPO’s humanistic care based on user experience. Three concept products were also released, including OPPO X 2021 scroll screen concept phone, OPPO AR Glass 2021 and OPPO CybeReal AR application.

Liu Chang, Vice President of OPPO and Dean of Research Institute

Faced with exploring the future of technological products, everyone is full of questions. Take the most eye-catching OPPO X 2021 scroll screen concept phone as an example. Why did OPPO develop, where are the difficulties, and what is its significance? After the meeting, Paobao.com conducted an exclusive interview with OPPO Vice President, Research Institute Dean Liu Chang, and hardware structural engineer Jin Xiang to find answers.

The three concept products are all OPPO’s attempts to explore future directions. The OPPO X 2021 scroll screen concept phone can be said to allow us to touch the future products in the most direct way. Between the folding screen and the scroll screen, Liu Chang said that OPPO has researched and explored. In fact, the OPPO folding screen appeared on the Internet last year, quoting Jinxiang’s original saying that “folding screens and scrolling screens are on the technical shelf inside OPPO.” The reason why Liu Chang chose to attack the scroll screen is that OPPO should set a benchmark for the industry. Whether it is core technology or hardware design, OPPO hopes to become a leader in development. On the other hand, it is better to experience the scrolling screen.

The screen size of the OPPO X 2021 scroll screen concept phone can be changed infinitely without interrupting the visually immersive experience, while the folding screen phone only changes between 0 and 1, and the change process is relatively rigid. This also makes the visual experience of the scroll screen better, and at the same time there is more room for imagination at the system level in the future.

In response to the problem of the durability of the OPPO X 2021 scroll screen concept mobile phone hardware structure, the data given by Jinxiang is a theoretical life of 100,000. Normally, it can be used for five and a half years if it is opened and closed more than 50 times a day, and this number is not the limit. , It is no longer a problem to pass the sophisticated design in the number of opening and closing. The next difficulty lies in the yield of production and the assembly and transportation of the monomers, so if it is really mass produced, it will take time to optimize each link.

Regarding the application of AR and VR, OPPO believes that 3D information and interaction must be the mainstream in the future, but whether it can bring a good experience to the public requires not only higher requirements for hardware, but also the common development of interaction and ecological resources. At the hardware level, OPPO AR Glass 2021 chooses a split design, giving the computing power to the mobile phone, and also wants to solve the problem of wearing comfort. At the software level, OPPO is also continuously working with industry partners such as iQiyi and JD to experiment in education and entertainment, laying a solid foundation for the real implementation of AR and VR.

In this era of technological explosion, win-win cooperation is the most reasonable way. OPPO also pursues cooperation with an open and cooperative mentality, and among them there are industry trending technologies, cutting-edge technologies, and technological directions obtained from universities and academia. All are the direction of OPPO’s long-term reserve; at the same time, while being satisfied with the current consumer market, OPPO will also conduct forward-looking technological exploration, including the pre-research of future technologies and the launch of conceptual products, such as the three models displayed at this conference Concept products.

Exploring future technology is something the top technology companies are currently doing. Commercial competition is one of the factors, but it doesn’t stop there. OPPO expressed the hope that the current and future technology products can bring more humanistic care and user thinking. The theme of the conference “Leap Transition and Goodness” is the expression of the relationship between science and technology and humanities. Only products based on human thinking can make users feel warm in cold electronic products, just like the phrase “science and technology are human and be good for the world”.