For the “little black fans”, the annual ThinkPad black FUN gift is definitely a carnival feast. Especially this year, not only blacksmiths who are pioneers of the times share their stories, but also the pinnacle of fans carnival. 24-hour promotional activities, and more importantly, this year’s ThinkPad Black Fun Ceremony also launched a new ThinkPad X1 Nano that is as light as 907g. Its lightest and strongest features mark the lightest in ThinkPad history. The introduction of notebook computers will become the benchmark products for future business notebook computers.
To think about the age of evolution. It has been 28 years since ThinkPad was born. While continuously exploring cutting-edge technology and leading the evolution of the times, what makes ThinkPad so competitive? What is the core of always leading, is there an unexpected “youth code”? Wang Zhong, vice president of Lenovo Group and general manager of China’s SME business unit, and Zhou Qiuhao, general manager of Lenovo China’s SME business unit and PC product marketing center, received an exclusive media interview during the ThinkPad black FUN ceremony and explained the core of ThinkPad in detail Competitive youth code.
Wang Zhong, Vice President of Lenovo Group and General Manager of China’s Small and Medium-sized Enterprise Division
As a brand that has been in the PC market for 28 years, ThinkPad can’t have its own unique charm. Even in the field of business office, there are not only a large number of loyal “old black fans”, but also many generation Z “little black fans”. powder”. “I think the youth password at the core of ThinkPad is continuous technological innovation, because ThinkPad has always been adhering to the three brand genes of “people-oriented, technological innovation, and craftsmanship”, and the core core is technological innovation. PC products have changed from the original size to the present It’s so small, so thin, and so light, but it’s really making it more and more fresh and more vital because technological innovation is our password.”
In the 28 years of thinking process, it is not only technological innovation that can really inherit ThinkPad, but also many “little black fans”, just like the spread of the black FUN ceremony “pay tribute to the pioneer of the era.” As a pioneer of the era, this blacksmith discusses sharing Thinker’s stories, and makes cutting-edge innovations in their respective fields through enthusiasm and thinking. This is the best example of the pioneer of the era. However, they are not big names or celebrities, but they are the most loyal fans of ThinkPad.
Wang Zhong said, “For 28 years, ThinkPad has always been exploring cutting-edge technologies and insights into the real needs of users, constantly polishing its products, and bringing users the most perfect business office experience; for 28 years, ThinkPad has insisted on creating symbiosis with fans and being active. Listen to fan feedback and expectations for the product, build and explore what the future business laptop should be, and break through technical barriers to achieve it, provide more perfect products, and help Thinker to think about the evolutionary era.”
Zhou Qiuhao also said, “The best performance of respect or respect for fans is to continuously launch the most sincere products.” Similarly, it is like an annual black FUN gift feast, which actually provides fans with an intensity. A great benefit, “Through interaction and communication with fans, including the launch of new products like ThinkPad X1 Nano, all services are for them. This is the simplest idea.”
Speaking of the new ThinkPad X1 Nano, its 907g overall weight has been the lightest in the history of the field. It is not an exaggeration to describe it as extreme. But compared to other classic products in the ThinkPad family, will the ThinkPad X1 Nano sacrifice performance or functionality in exchange for enough extreme lightness? Can ThinkPad Business Classics remain consistent?
Zhou Qiuhao said that taking the ThinkPad X1 Carbon as an example, the X1 Nano is extremely light, and of course it also sacrifices size and weight. The X1 Nano has a smaller interface and a smaller screen, but for those who frequently edit text, it feels like It is good enough, but it may not be perfect either. However, if you still think that the weight and size of the X1 Carbon is perfect, and the performance is enough, then continue to choose X1 Carbon. And Nano’s name itself represents small, and it also represents the choice of Nano and Carbon positioning.
Although there are different choices, “ThinkPad has always had the spirit of not making compromises. There are some things that cannot be compromised between performance, portability and quality. Even if it is only 13 inches and weighs 907 grams, the new X1 Nano still uses Full-size keyboard, eagle wing fan actively dissipates heat, including the entire Dolby sound effect and the display that supports Dolby Vision. Everything has not been castrated.” Zhou Qiuhao said, “Since the previous generation, on ultra-thin notebooks, many products are ThinkPad has always insisted on wireless network cards that are not supported. For example, LTE 4G full-time interconnection. This generation of X1 Nano is upgraded to 5G. The 5G antenna is very complicated. The screen frame and the flat C-side frame are all 5G antennas. , Put it in a very limited space, this is to reflect its uncompromising performance, to achieve this kind of balance or uncompromising performance to overcome many problems.”
In addition, a lot of work has been done just focusing on the improvement of “weight”. Zhou Qiuhao said, “The new X1 Nano has changed the screen aspect ratio from 16:9 to 16:10. The motherboard has changed from a single-layer structure. It becomes a two-layer structure. These structural changes have brought about a reduction in the size of the entire body. In addition, as everyone knows, ThinkPad has a very high standard of anti-dropping, and it has not given up on the X1 Nano. However, this generation of X1 Nano is because of itself. The size is compact, and some structural parts are taken away, provided that its hardness and rigidity are not lost, the first step is to make structural changes.”
“The second step is to change the material. The word Carbon is the first ThinkPad used on computers. Aero-grade carbon fiber is light and hard. This generation of Carbon has been newly invented, and the strength of the single layer has been further improved. , The number of layers used is reduced when we keep the original strength unchanged, including a support frame on the keyboard, which was previously made of steel, and this generation is made of aluminum, combined with the flip-chip keyboard technology to buckle on the C surface. These technologies are combined, the material has changed a bit here and there, and the overall weight has been optimized in many places. Also, the entire layout has to be changed in a very small space. These things also contribute to miniaturization and Lightweight improvements. This is the point of generation of ThinkPad products. You can’t say a technological change, but after every detail has been implemented, it will result in the 907 grams of today’s X1 Nano. This is indeed in the current industry. A peak of weight.”
In terms of performance, the new ThinkPad X1 Nano is equipped with the 11th-generation Intel Core processor and has passed the rigorous certification of the Intel Evo platform, redefining the high-performance thin and light notebook experience, whether it is its thin and light body, or long battery life, Wake up these features immediately, pushing the user experience to a whole new level, helping notebook users stay focused and efficient, and quickly complete important tasks anytime, anywhere. The brand-new ThinkPad X1 Nano and Intel are deeply cooperating to create a future benchmark for notebook computers with both thinness and performance. In addition, the new product also supports up to 16GB LPDDRX4 memory and 1TB solid state hard drive, high-speed access to data, bringing higher office efficiency.
In terms of vision, the ThinkPad X1 Nano uses a 13-inch 2k resolution high-definition screen that supports Dolby Vision. The perfect screen ratio of 16:10 brings a more suitable picture experience; the 100% sRGB high color gamut brings a bright picture display; the highest support 450nits Brightness, outdoor scenes restore clear images, and bring users a perfect audio-visual experience.
Business people pay more attention to business office experience. ThinkPad X1 Nano continues the small red dot design that business people love most. It is easy to operate and inherits classics; ThinkShutter black valve physical camera switch to ensure business privacy; 4 360-degree pickup microphones have perfect sound pickup angles and also support noise reduction. Bring a clear and perfect voice call experience; 48Whr large-capacity battery, support up to 13.6 hours standby time, mobile and light office power worry-free! The Wi-Fi 6 network link standard and the Thunderbolt 4 interface standard bring users a more cutting-edge Internet speed experience, and the ThinkPad X1 Nano 5G version brings a 5G full-time mobile Internet experience.
As the benchmark for business laptops, the ThinkPad brand has always been “thinking about the evolutionary era” as its philosophy and insisting on the user-centric principle to create products suitable for future user experience. In every era, there is a mark of ThinkPad thinking about the evolution of the era. In 1992, ThinkPad gave birth to the first true notebook computer-ThinkPad 700c, which started the pace of thinking. 28 years later, ThinkPad released the world’s first folding screen notebook computer X1 Fold, creating a new human-computer interaction Today, ThinkPad released the X1 Nano, breaking through the 1kg threshold of people’s exploration of notebooks and becoming a new benchmark for thin and light notebooks in the future!
The core competitiveness of ThinkPad is to insist on technological innovation and people-oriented. This is also the “youth password” of ThinkPad’s success.