This year’s iPhone 12 series has been postponed for one month compared with previous years, but fans’ purchase enthusiasm has not decreased, and related financial reports have also been disclosed recently, and Apple analyst Ming-Chi Kuo also quickly gave it According to the analysis report, the report points out that iPhone shipments in the first quarter of fiscal 2021 increased by 20% year-on-year, reaching more than 85 million units, of which the iPhone 12 series accounted for as much as 70%, possibly 63 million units. Prove that this model is much more popular than expected.
At the same time, the financial report also disclosed the sales of each model of the iPhone 12 series. Interestingly, the actual sales of the iPhone 12 and iPhone 12 mini, which were originally optimistic, were not high, while the sales of the iPhone 12 Pro and Pro Max were higher than originally expected. high. In this regard, Ming-Chi Guo also adjusted his forecast, increasing the magnitude of Pro and Pro Max, and said that this will help improve the average selling price of iPhone products.
To be honest, for many people, this situation is still a bit unexpected. After all, the hot sale of iPhone SE seems to indicate that there is no shortage of users in the small screen market, but from the cold of iPhone 12 mini, users are at the same price. It is still more inclined to choose the large-screen version, so that there is an embarrassing situation of “applauding but not applauding”. This may be the reason why most manufacturers choose to ignore the users’ small-screen flagship calls.