Lei Jun: Xiaomi wants to "deadly smash" the Chinese market but also to be the first in Europe

According to the National Express report, Lei Jun, chairman of Xiaomi Group, said in an interview recently that Xiaomi will "deadly smash" the Chinese market in the next 10 years and will unswervingly follow the path of globalization. In the European market, Xiaomi’s goal in the next few years is to rank first, which will prove that Xiaomi can also achieve global success in developed countries.

Lei Jun

Xiaomi was founded in 2010. In the past 10 years, Xiaomi has achieved over 200 billion yuan in revenue and ranked 422th in this year's Fortune Global 500. Such achievements cannot be underestimated. Even Lei Jun himself sighed: "I really didn't expect Xiaomi to be so big." Not long ago, Xiaomi held a public speech on the 10th anniversary of Lei Jun, and announced that it will start a more exciting decade.

At present, Xiaomi has sold products in more than 90 countries and regions around the world. In Xiaomi’s revenue, the mobile phone business accounts for 60%, AIoT (Artificial Intelligence Internet of Things) business accounts for 30%, and the Internet is close to 10%. In terms of regional distribution, Xiaomi The Chinese market and the international market each account for 50%. Data shows that Xiaomi’s mobile phone shipments reached 125 million units in 2019, ranking fourth in the world, and ranking top 4 in the smartphone market share in more than 50 countries and regions.

Lei Jun's speech on the 10th anniversary of Xiaomi

In the face of the complex international situation in the future, in order to start a more exciting decade, Xiaomi has determined three development principles, namely, "deadly hit" the Chinese region to promote the further development of the entire Chinese business; unswervingly globalize, in the next few years Ranked No. 1 in Europe; pursuing localization in globalization and truly becoming a local enterprise in every country.