According to the Ministry of Industry and Information Technology, mobile data traffic maintained rapid growth during the Spring Festival in 2021.
According to the Ministry of Industry and Information Technology, under the “New Year in Place” initiative, Chinese New Year greetings, entertainment and consumption patterns continue to shift online. “Cloud Festival”, digital red envelopes, and online shopping for New Year’s goods have become new trends, driving mobile Internet traffic to maintain rapid growth. During the 7 days of the Spring Festival holiday, mobile Internet traffic reached 3.573 million TB, an increase of 23.4% compared with the 7 days of the 2020 Spring Festival.
In addition, Douyin data shows that from February 4 to 15 the number of New Year’s greeting short videos increased by 11 times year-on-year; data from Youku platform shows that from January 28 to February 16, more than 2.3 billion people watched TV shows online An increase of 20%. According to data from the Alipay platform, the number of red envelopes distributed online increased by 270%, and 260 million people participated in the online “Writing and Sending Blessings” activities.
In terms of voice messaging, during the 7 days of the Spring Festival holiday, the national mobile phone billing time totaled 54.84 billion minutes, a year-on-year increase of 5.6%. The number of mobile short messages sent nationwide reached 21.2 billion, and the proportion of various types of non-profit short messages increased.