Apple held a new product launch conference in the early morning of October 14th, Beijing time, bringing the iPhone 12 series, iPhone 12 Pro series, HomePod mini smart speakers and a series of accessories. Let’s review it together.
iPhone 12 series
The iPhone 12 series includes iPhone 12 and iPhone 12 models. Let’s look at iPhone 12 first.
The front of the iPhone 12 uses a 6.1-inch notch screen, and the middle frame returns to the straight-face design of the iPhone 4 era; the back design is similar to that of the iPhone 11. In terms of specifications, the iPhone 12 is 11% thinner, 15% smaller and 16% lighter than the previous generation.
The screen of the iPhone 12 series is fully turned to the OLED camp, supporting Super Retina XDR technology, HDR display, original color display, wide color gamut (P3), and 1200 nits maximum brightness. This screen also uses a new super-ceramic panel, which has 4 times the drop resistance.
iPhone 12 still uses the main camera + ultra-wide-angle dual-camera combination, both of which are 12 million pixels. The camera design is also similar to the previous generation. Both wide-angle and ultra-wide-angle cameras can use night mode, and the amount of light received by the wide-angle camera has increased by 27%. In terms of video, iPhone 12 added 30 fps Dolby Vision HDR video, night mode time-lapse photography and other functions.
In terms of performance, the iPhone 12 has a built-in brand new A14 chip, which is the fastest chip of the iPhone so far; it supports a total of 17 5G frequency bands.
iPhone 12 also improves the wireless charging experience. MagSafe uses magnetic attraction to improve the accuracy of coil alignment, and the power is also increased to 15W.
The design of the iPhone 12 mini is similar to that of the iPhone 12, but the 5.4-inch screen and 133g weight make it the smallest and lightest 5G mobile phone. In addition, mini also has 5G, XDR screen, MagSafe, A14 and other features.
In terms of price, the iPhone 12 mini will be pre-ordered on November 6. The prices are as follows:
- 64GB is priced at 5499 yuan (USD $786)
- 128GB price 5999 yuan (USD $857)
- 256GB price 6799 yuan (USD $971)
The iPhone 12 will be pre-ordered on October 16, the prices are as follows:
- 64GB price 6299 yuan (USD $900)
- 128GB price 6799 yuan (USD $971)
- 256GB priced at 7599 yuan (USD $1086)
The iPhone 12 series is available in white, black, blue, green, and red versions.
iPhone 12 Pro series
The iPhone 12 Pro series has many of the same features as the iPhone 12 series, including the notch screen, facing the middle frame A14 chip, 5G network, MagSafe wireless charging, XDR display, etc., which will not be repeated here.
The difference is that they have larger screens. The iPhone 12 Pro is equipped with a 6.1-inch screen and the iPhone 12 Pro Max is equipped with a 6.7-inch screen.
Video is the focus of the iPhone 12 Pro series.
The iPhone 12 Pro series has three rear lenses, one more telephoto than the iPhone 12. The focal length of the telephoto lens of the iPhone 12 Pro Max is 65mm, which is equivalent to the overall 5x optical zoom range. Pro Max is also equipped with an outsole main camera, which improves low-light performance by 87% and supports sensor displacement OIS.
The iPhone 12 Pro series brings a new Apple ProRAW mode, which can record more colors, details and dynamic range, bringing more possibilities for post-production. In addition, the iPhone 12 Pro series also supports 10-bit HDR recording, 60fps Dolby Vision HDR video recording.
In addition to the sensor used for taking pictures, the iPhone 12 Pro series has also added a LIDAR sensor to help improve AR and dark light focusing capabilities.
In terms of price, the iPhone 12 Pro will be pre-ordered on October 16, and the prices are as follows:
- 128GB price 8499 yuan (USD $1214)
- 256GB price 9299 yuan (USD $1328)
- 512GB price 11099 yuan (USD $1586)
iPhone 12 Pro Max will be pre-ordered on November 6th, the prices are as follows:
- 128GB price 9299 yuan (USD $1328)
- 256GB priced at 10099 yuan (USD $1443)
- 512GB price 11899 yuan (USD $1700)
The iPhone 12 Pro series are available in graphite, silver, gold, and navy blue versions.
The above four new machines have a common new feature-MagSafe, and Apple has also put on a series of exclusive accessories for this.
- MagSafe charger
The charger has a built-in magnet that can be precisely aligned with the magnet on the back of the iPhone 12 series, so there is no need to worry about the embarrassment of not charging due to the misalignment of the coil. At the same time, MagSafe charger can also provide up to 15W wireless charging power for iPhone 12 series. This accessory is priced at 329 yuan (USD $47) .
- MagSafe leather card holder
One of MagSafe's features is magnetic, so Apple has brought a card case with a built-in magnet that can be easily and accurately attached to the back of the iPhone 12 series, even if the MagSafe transparent or silicone protective case is installed. The card holder can safely store credit cards and ID documents.
In terms of material, MagSafe leather card holder is made of European leather that has been specially tanned and finished. It is available in indigo navy, saddle brown, poppy grass, and black versions, priced at 479 yuan (USD $68) .
- MagSafe phone case
You read that right. With MagSafe technology, the phone case has become special.
Apple provides silicone protective shells and transparent protective shells for the iPhone series, both with built-in magnets, which can be precisely aligned with the iPhone 12 series. No need to take it off when using MagSafe or Qi wireless charging. The price of both protective cases is 399 yuan (USD $57) .
The HomePod mini has a nearly spherical shape, with a seamless woven mesh on the surface and a backlit touchpad on the top.
In terms of sound quality, HomePod mini has a built-in full-range drive unit and dual passive radiators, which can present deep bass and clear treble; customized acoustic waveguide technology can present a 360-degree surround sound field; four-microphone design for easy long-distance use of Siri.
HomePod mini supports the combined use of multiple devices. Placing them in different rooms can form a speaker system covering the whole family; placing two in the same room is a stereo combination.
When multiple HomePods are placed in different rooms, the broadcast function can be used to broadcast, broadcast to all speakers, or specify a room. In addition, CarPlay, AirPods, Apple Watch can also use the broadcast function.
As an ecological product, HomePod mini also supports audio relay with iPhone. If you haven't finished listening to the speaker, you can connect it on the phone; when the phone is close to the speaker, the screen will pop up personalized listening suggestions.
HomePod mini is priced at 749 yuan (USD $107) and is available in black and white versions.
The above is all the content of today's Apple conference. Do you have any fancy products?