On June 19, OPPO officially released this year’s 618 report. In the OPPO’s official report, we can see that its total category growth has increased by 125% year-on-year, while the Reno series in the sub-category has reached A year-on-year growth of 400%.
At the end of May this year, OPPO launched a new generation of Reno6 series mobile phones. The new Reno6 series has good strength and has undergone substantial upgrades in portrait video, appearance, and game experience. This time, the Reno series has increased by 400 year-on-year. In %, the Reno6 series should have contributed a lot of growth.
The OPPO Reno6 series has undergone a series of upgrades in portrait video, bringing two industry-exclusive “AI Rejuvenating Beauty” and “Rejuvenating Spotlight Portrait” functions. The OPPO Reno6 series invited Bobbi Brown, a global nude makeup artist, to create customized makeup, bringing five unique and exclusive makeup looks, including summer sunny makeup, nude makeup, cat eye makeup, star makeup, and smoky makeup. At the same time, the “digital” migration of makeup has been completed, and with the help of a powerful underlying AI algorithm, the video “makeup” function has been realized for the first time in the industry.
OPPO Reno6 series’s bright spot portrait function can bring users a brand-new experience that feels like a blockbuster. OPPO Reno6 series mobile phones introduce a triple AI model for post-processing, which separates the portrait and the background well, and blurs the background light source naturally, and finally presents a unique charming portrait effect with bright spots.
In terms of appearance, the OPPO Reno6 series adopts the latest Crystal Diamond 3.0 technology and brings a new color scheme-Summer Sunny Sea, which is inspired by the sparkling sea surface of summer, and establishes a relationship with the excellent appearance of the mobile phone. The romantic association of the sea brings more shining visual effects to users.
In terms of games, this time OPPO Reno6 focuses on popular games, bringing a series of optimizations in terms of system and hardware.
This time, the OPPO Reno6 series is equipped with a new linear motor. Compared with the traditional rotor motor, the vibration feedback is more delicate and the feedback force is more comfortable. The OPPO Reno6 Pro and OPPO Reno6 Pro+ further adopt the X-axis linear motor, and the vibration experience can be further improved.
The OPPO Reno6 series also uses a large battery + ultra-fast flash charge design. The 65W super flash charge can quickly replenish the power of the mobile phone, and the large battery can allow users to play games for a long time. With the support of long battery life + excellent vibration feedback, it can achieve a further game immersion for users.
△OPPO Reno6 Pro+ internal stacking diagram
In addition, the OPPO Reno6 series has also been optimized at the system level to address the pain points of long game loading times in the past. After using the lightning start function, after recognizing the frequently played games, the screen saver will be turned on and off, and the user can enter with lightning the next time the user clicks on it. After the lightning start function is enabled, the animation at the beginning of the game can be automatically jumped to the game homepage when entering the game, and the intelligent skipping time from clicking on the game icon to fully displaying the login interface is dozens of seconds. It can save 15 seconds on average and bring users a better gaming experience.
OPPO’s latest OPPO Reno6 series mobile phones have undergone a series of upgrades in terms of imaging capabilities, game performance, gaming experience, appearance, etc. It is also a normal thing to become OPPO’s blast in the 618 Mid-Shopping Festival.
Friends who love this mobile phone can also go to major platforms to buy it. At this stage, there are 24 interest-free issues, plus a series of benefits such as TWS wireless headsets. Interested friends can quickly start.