Pan Jiutang: Xiaomi Mi 11 is about the same cost as Apple iPhone 12

News on December 30 Xiaomi Mi 11 was released on December 28, the world premiere of the Snapdragon 888 processor, and other aspects of the stack material are also worthy of the title of flagship, and the price is still 3999 yuan (USD $571) .

At the press conference, Xiaomi founder and CEO Lei Jun repeatedly emphasized that the cost of Mi 11 has increased a lot. In addition to the first Snapdragon 888, Lei Jun also said that Mi 11’s 2K, 120Hz four-curved AMOLED screen “may be the most expensive in the industry Screen".

Last night, Pan Jiutang, a partner of the Xiaomi Industry Investment Department, said that the cost of the Xiaomi Mi 11 series is similar to that of the iPhone 12. You know, the current 128GB version of the iPhone 12 is 6799 yuan (USD $971) , which is a full 2800 yuan (USD $400) more expensive than the Xiaomi Mi 11.

IT Home learned that, according to Fomalhaut's previously announced iPhone 12 material cost, it is about 373 US dollars (about 2,430 yuan (USD $347) ). At present, the material cost of Xiaomi 11 is still unknown, and it needs to wait for the analysis of the organization.

The iPhone should have the highest profit margin among smartphones. It is well known that the price of a mobile phone should not only consider the cost of materials, but also the cost of technology development, marketing, and transportation.