Pinduoduo's 5th Anniversary Celebration Chairman Huang Zheng encourages all staff to start the "hard-core struggle mode"

On the afternoon of October 8th, Pinduoduo celebrated its 5th anniversary. At the event, Pinduoduo Chairman Huang Zheng delivered an internal speech, and CEO Chen Lei issued an open letter to its partners.

Regarding Pinduoduo itself, Huang Zheng believes that by creating a product form of "Purchasing", "seizing the opportunity of mobile transformation, with an extraordinary development speed and courage, it has quickly become a mainstream platform to support the daily lives of the Chinese people." , And while being proud of this young company, Huang Zheng also said that in the future, all Pinduoduo employees will "open the hard-core struggle mode."

In an open letter from Pinduoduo CEO Chen Lei, Chen Lei stated that Pinduoduo will continue to adhere to the "more open" strategic choice, and is committed to becoming an e-commerce platform serving the daily lives of the majority of people in China.

Attached is the full text of Huang Zheng's internal speech and Chen Lei's open letter:

Huang Zheng, Chairman of Pinduoduo:

Today, I will give you an anniversary speech.

The past year was indeed a magical year. All kinds of magical things were happening. Time slipped a lot faster than usual. One year passed in the blink of an eye, and Pinduoduo has been five years in the blink of an eye. Along the way, we have experienced a lot, some are not understood, not recognized, but also warm support, flowers and applause. Together, we created a small miracle and changed the pattern of China's e-commerce and even China's Internet.

We have created a product form of "buying", tried various products that combine fun and benefits on a large scale, and created and defined the characteristics of the new era, featuring inclusiveness, people first, and more openness. New e-commerce. With our persistence, we have greatly promoted the upward growth of Chinese agricultural products and helped thousands of poor families.

We have seized the opportunity of mobile transformation, and with our extraordinary development speed and courage, we have quickly become a mainstream platform to support the daily lives of the Chinese people. The 5-year-old Pinduoduo has become a company of the whole society and shoulders huge social responsibilities. . Since the epidemic at the beginning of this year, many of our young colleagues have overcome many difficulties. They have worked overtime throughout the Spring Festival and during the epidemic break to provide epidemic prevention materials and livelihood protection for all parts of the country, especially the epidemic areas. At the same time, we are determined to be in this extraordinary period. Huge efforts have been made to fight resolutely against bad behaviors such as fake masks and price hikes. We paid a huge subsidy price in the first quarter, but we can also proudly say that during the epidemic period, hundreds of millions of people on the front line of the epidemic have made our own contributions to the normal lives of hundreds of millions of families. These have also been recognized by society and the government. Two days before the National Day, we also won the medal of Shanghai Advanced Anti-epidemic Group.

As a company with only five years of history, this is undoubtedly something we are proud of. Here I propose, we applaud ourselves!

In the past few months, you may have felt some adjustments in the company’s organizational structure. We are particularly happy to see that among the thousands of us, there are many more friends who are willing and able to fight than I thought. , Go to the front line of new business such as Duoduo grocery shopping. The external media said that grocery shopping is a community group purchase. At the beginning, it was a bit similar to some forms of community group buying, but we didn’t define this business like that. Although we were the originator of community group buying, we started with agricultural products. Station, put forward the concept of community site, front warehouse, etc. Over the past few years, we have seen that it is still not easy for farmers to move up agricultural products. The production and circulation of agricultural products need to be improved urgently. Many resources are in short supply while being idle. As the upward volume of our agricultural products continues to increase, our influence on the upstream and circulation areas has become increasingly greater. With the epidemic, consumers have to place orders for grocery shopping, so we decided to do grocery shopping. Grocery shopping is a good business, a hard business, a long-term business, and a touchstone for us.

This business is good because it is highly consistent with our own long-term agricultural commitments. We are willing to make a lot of heavy investment, in-depth innovation, and are willing to solidly transform our traditional agriculture and change circulation. We should conform to the changes in consumers' living habits, and truly solve the daily life problems of ordinary people, so that they can benefit from the benefits and improve their quality of life. Whether they make money or not, it is in line with our core of "creating value for consumers".

Grocery shopping is hard work. You are picking and delivering goods while others are sleeping, so that consumers can get fresh vegetables before they cook. People have to eat every day, and we have to deliver food every day. It is indeed difficult to stay awake every day. The suffering in it is obvious. It will be more difficult in the future, because you do a little better. Attacks and slanders from old forces in various industries and under the new competitive situation will come, and the incomprehension of individual consumers will also come. After suffering, it is likely to be thankless. The dumb eats coptis and cannot tell if there is suffering. Do you think it is bitter?

Because this business is hard, it must also be a long-term business, a long-distance run for many years. It's impossible to get profit overnight, to win praise in an instant, and to be understood and painstakingly.

At present, the world pattern and domestic situation are undergoing great changes, and the epidemic has accelerated these changes. Many things that people take for granted may no longer be the case. In such a big environment, it is not empty talk to start the hard-core struggle mode. In the big wind and waves, we must unite and work hard to avoid becoming a piece of wood shattered by the waves. This is not empty talk.

Everyone knows that the company's basic values are "duty." Duty is to first figure out one's own position, what value to create for whom, who to rely on to live, and what are their responsibilities. The core of Pinduoduo's existence is to create value for consumers. It is our duty to strive for "more benefits and more fun" for consumers. Although it has undergone rapid development, Pinduoduo is still in the initial stage of being more affordable. And each of us here, at what stage we are in, and what our own tasks are, we have to spend enough time to think about it, not only to think through it by ourselves, but also to repeatedly check with your supervisor.

The epidemic does not seem to end soon and completely. In order to fight the epidemic, the most fundamental thing is to improve one's immunity and exercise. Physical exercise will inevitably cause muscle soreness, and physical fitness and overall function will rise. To live a brilliant life in the epidemic, bed rest is not enough, and it is not enough to expect a walk in the breeze to fight the virus.

Our body is like this, and our mind is like this. When the external environment changes drastically and all kinds of thoughts are surging, it is easy for a person to fall into the confusion of wanting everything but not doing anything. Thinking becomes stagnant, becomes prematurely aging, and affects the physical state of one's body. To be mentally healthy, young and full of vitality, just like exercising, there is bound to be a process of persevering in a sore mind.

There is an old saying that the sword's edge is sharpened by itself, and the fragrance of plum blossom comes from the bitter cold. This sentence is even more meaningful in today's general situation. If you want to survive, you have to exercise yourself physically and mentally. Only by exercising can you have enough vomiting of the old and receiving the new, and your metabolism can live happily. So here I call on everyone to encourage each other, supervise each other, and exercise together. I will also exercise with everyone.

Pinduoduo CEO Chen Lei:

Dear partners:

Pinduoduo is over five years old, thank you for your company all the way.

Looking at the history of the Chinese Internet, the five-year-old Pinduoduo is still a young man. Being young means that although we have the speed of development, our arms are still weak and our experience is not perfect.

Therefore, since its inception, Pinduoduo has insisted on choosing a "more open" path, hoping to take the initiative to promote the opening of the industry. Fortunately, more and more people choose to believe in and join us.

In the past year, although a small number of platforms still tried to maintain the old pattern with high-pressure monopoly locally, from the overall perspective of China's business, as consumers increasingly hope to have more choices instead of being trapped in a single system, In the forest of the Internet, a few big trees can no longer block all the sunlight. Many new companies like Pinduoduo are scrambling to grow.

The emergence and development of Pinduoduo has benefited from the development and evolution of China's Internet and retail industries, as well as the determination and courage of Chinese enterprises to break through the monopoly blockade. With the trust and support of more partners, Pinduoduo, a young man, has the opportunity and ability to serve nearly 700 million consumers in five years, and survives the fierce business competition and changes in the times.

I always believe that it is ordinary consumers in China that make enterprises, and not a few large enterprises that rely on monopoly status to transform consumers. Therefore, we hope to move forward with partners who stand with ordinary consumers to cover more consumer groups and meet their needs in life.

In the past five years, more and more brands have joined Pinduoduo to jointly design and manufacture more cost-effective products for ordinary consumers; more and more industrial belt factories have gained traffic and spotlight on Pinduoduo, and Chinese consumers have also We can proudly use China's own brand; we have also worked with agricultural producers and logistics companies in various places to build a brand-new upstream logistics system for Chinese agricultural products, so that farmers in the fields and white-collar workers in the city can stand shoulder to shoulder on the cloud.

As mentioned before, the five-year-old Pinduoduo is still imperfect, and there is inevitably a gap between desire and ability. The reason why everyone believes in Pinduoduo and tolerates our imperfections is because they have seen the real changes that are taking place in China. Nearly 700 million consumers on the Pinduoduo platform are living seriously.

With the growth of a new generation of young people and the accumulation of Chinese industries, Chinese consumers will have the opportunity to use the Internet to realize their desire to live a serious life. They have their own definition of life, have different pursuits for shopping, and look forward to more options in the future. Only by staying close to consumers to the greatest extent, flying at low altitude, and understanding changes, can companies have the opportunity to survive and develop.

The next stage of Pinduoduo will continue to be an e-commerce platform serving the daily lives of the majority of people in China, continue to create benefits for consumers in terms of products, and continue to let consumers experience pleasure in experience, observe and adapt to ordinary Chinese people Changes in the pace of life have nurtured the development of new businesses and models.

We will continue to invest in such areas as tens of billions of subsidies, new brand plans, agricultural products upswing, and product iterations. We will continue to sail hand in hand with all our partners on the sea of the Internet. For those who are willing to work with us to serve consumers in depth, Pinduoduo will also invest unlimited traffic, data and technical support to jointly serve consumers. Realize the value of enterprise and self during the journey.

Finally, thank you again for your attention and support to Pinduoduo! Welcome to continue on this new e-commerce train, let us create a more inclusive and open business form together, and break into a new era of Chinese business.