Sales force over Lexus, Mercedes-Benz BMW has become the favorite imported car of the Chinese people

Affected by the unfavorable factors of some time ago, the domestic automobile industry has been greatly affected, and imported cars have not been spared.

A few days ago, SINOMACH released a statistical report showing that from January to February this year, customs imported a total of 136,000 vehicles, down 11.3% year-on-year. The performance of parallel imported cars is even worse. From January to February this year, 6023 parallel imported cars fell by 64.5% year-on-year, accounting for only 4.4% of the total imports.

In terms of brands, from January to February this year, BMW ranked first with a cumulative total of 17,900 vehicles, a year-on-year decline of 29.6%; Lexus ranked second with 16,900 vehicles, a year-on-year decline of 22.5%; Mercedes-Benz ranked third with 16,500 vehicles. , A year-on-year decline of 35.4%. In the first two months of this year, BMW surpassed Lexus and Mercedes-Benz and became the favorite imported car brand of the Chinese.

From the perspective of vehicle model structure, SUV is still the most popular model among domestic automobile consumers , accounting for 59.2% of the total imports from January to February. In addition, the cumulative import of SUVs was 58,000, down 37.4%; the cumulative imports of cars were 36,000, down 38.9% year-on-year.

In addition, imported cars are generally high-end models. It can be seen from the imported model level that the epidemic has little impact on the mid- to high-end market segments. From January to February this year, the share of large-scale imported cars increased from 12.9% in 2019 to 17.0%; the market share of large and medium-sized cars increased from 46.5% in 2019 to 51.7%, and the share of other market segments decreased.

Unlike last year ’s Lexus imports of over 200,000 vehicles that won the number one spot, BMW ’s imported cars showed strong competitiveness in the beginning of this year. At the same time, it is expected to compete for the top spot for domestic imported cars this year.