Sales Queen charm reappears! Dong Mingzhu's JD Live Broadcast Transaction 703 million yuan

JD.com, which just announced the first quarter earnings report, has ushered in the evening of May 15 with the new “Queen of Carrying” and Dong Mingzhu, chairman of Gree Electric, bringing new products to the industry, setting a new industry record! At 8 o’clock in the evening, Dong Mingzhu appeared on the JD live broadcast room on time. A large number of netizens swarmed in. By the end of the live broadcast at 11:20 p.m., the turnover of the live broadcast room exceeded 703 million yuan, setting the highest transaction record in the history of live broadcasting in the home appliance industry. Is the queen of goods!

It coincided with the 10th anniversary of Gree’s entry into JD.com and the release of JD.com’s first-quarter financial report. Before Dong Mingzhu began broadcasting, this collision between the super household appliance tycoon and the household appliance e-commerce giant attracted much industry attention. As the first shot of home appliances for JD 618 Global Mid-year Shopping Festival, JD and Gree also prepared sincere discounts for the live broadcast, allowing users to call “true benefits” and “grabbing addiction” directly!

Unlike previous entertainment styles that tended to be light and funny, Dong Mingzhu was full of dry goods in this live broadcast. Partnering with China ’s No. 1 technology KOL Wang Ziru, he did not take the incitement emotional route and deeply shared his views on Chinese brands and technological innovations. The product evaluation perspective explains the product professionally, introduces the functional highlights and the actual use experience, and users in the live broadcast room have praised the “professional”. It is understood that this is also the style of Jingdong live broadcast. The main professional shopping guide is not purely based on low-price gimmicks, but as a part of the quality service of the entire Jingdong e-commerce platform to solve the problem of insufficient online shopping experience.