Six major strategies to promote channel upgrades OPPO lays a solid foundation for impact on high-end

In the past year, the global mobile phone industry has experienced unprecedented tests, but OPPO still achieved satisfactory results. According to the latest data released by Canalys, an internationally renowned market research institution, OPPO shipped 34.7 million units worldwide in the fourth quarter of 2020, an increase of 15% year-on-year, and the ranking rose one place to the fourth in the world.

At today’s key customer appreciation meeting, OPPO revealed its determination to further expand the high-end market. In this conference where more than 400 core customers participated online, Liu Bo, Vice President of OPPO and President of China, delivered an important speech entitled “Being Good and Going Long, 2021 Work Together to Innovate the Pattern”, while reviewing the results of 2020 , Announced a number of customer support policies, promoted a comprehensive upgrade of channel strategies, and created a new pattern in 2021 with partners.

Due to changes in the pattern of the mobile phone industry in 2020, the high-end mobile phone market in 2021 has become a battleground for major brands. After working on strategy, brand, product, supply chain, R&D and other levels, it can be seen that OPPO is also well prepared in terms of channels.

OPPO will provide greater support to major customers from sourcing policy, image construction, financial support, service support, event drainage, marketing and other aspects, and provide differentiated resource supplies for core customers.

On this basis, OPPO’s channels will cover first- and second-tier cities more comprehensively in 2021, and at the same time cover high-end consumers of mobile phone consumption, and the channels will also touch higher price segments and more considerable profit margins.


Liu Bo, President of OPPO China, announces six major customer support policies

In the past year, the global mobile phone industry has experienced unprecedented tests, but OPPO still achieved satisfactory results. According to the latest data released by Canalys, an internationally renowned market research institution, OPPO shipped 34.7 million units worldwide in the fourth quarter of 2020, an increase of 15% year-on-year, and the ranking rose one place to the fourth in the world.

Achieving such results in a severe market environment is inseparable from OPPO’s core ability to create explosive products and international expansion, as well as the full cooperation and support of multi-party partners such as the supply chain and channel.

Looking forward to the mobile phone industry in 2021, OPPO will clearly put the user experience in the first place, put forward all user-centric strategic statements, and at the same time drive the overall brand into high-end. In addition to high-end brands, channel strategies to support high-end products are also needed.

OPPO has always had its own advantages in terms of channels. With its extensive coverage and in-depth cooperation, it has won recognition from many channel partners. In the face of new market opportunities, OPPO will continue to improve and improve in the channel field. With the launch of market-competitive high-end smartphones, it can better reach and serve high-end customers.

To this end, OPPO will provide greater support to major customers from sourcing policy, image construction, financial support, service support, event drainage, marketing and other aspects, and provide differentiated resource supplies for core customers.

Through a number of customer support policies, OPPO will continue to upgrade and improve its channel layout on the premise of mutual trust, mutual benefit, and win-win cooperation.

In this extraordinary year of 2020, OPPO has maintained its own sales and increased R&D investment. After launching a variety of mid-to-high-end models, OPPO’s flagship product line has brought many users to many users in the past few years. Good impression. Looking forward to the mobile phone industry in 2021, OPPO will clearly put the user experience in the first place, put forward all user-centric strategic statements, and at the same time drive the overall brand into high-end. In addition to high-end brands, channel strategies to support high-end products are also needed.