News on March 20, recently, foreign media reported that due to insufficient supply of some color mobile phones of Apple (some operators hoard), coupled with the epidemic, Apple closed a lot of offline stores. Apple phones have become scarce on the market, so Apple has restricted Apple Store customers from buying more than two iPhones.
According to CNBC, Apple's purchase restriction policy only applies to the more popular models such as iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. In addition, Apple's newly launched 11-inch and 12.9-inch iPad Pro (2020 version) in the past two days are also within the purchase limit.
In fact, this is not the first time Apple has issued a purchase restriction policy that restricts the iPhone. As early as 2007, Apple limited consumers to only two phones at a time. Apple claims that this is done to prevent scalpers from hoarding mobile phones and then selling them at high prices, affecting the operation of the market. Apple also introduced a corresponding purchase restriction policy in 2013, with the same reasons as in 2007.
At the same time, Apple announced on the store page about the purchase restriction policy, saying that Apple has the right to limit the number of iPhones purchased by customers, and will give a full refund for orders that have been ordered but cannot be shipped.
After Apple ’s purchase restriction policy came out, netizens commented that Apple ’s purchase restriction policy has in some ways facilitated the scalpers to raise prices, and the oxen will use the purchase restriction policy to promote scarcity and increase the market price. What do you think about this view?