On August 11, IDC released its latest quarterly tablet tracking report. According to the report, in 2020, China’s Tablet PC market will ship 6.61 million units, an increase of 17.7% year-on-year. The main reason for the rapid growth is the impact of the hand epidemic, many families need to use tablet computers in class.
Among them, Apple’s iPad was the most popular. Its shipment volume in Q2 was 2.76 million units, an increase of 18.7% year-on-year, and the market share was as high as 41.8%. The low-cost version of the iPad has contributed to this performance. It only costs 2000 yuan (USD $286) to make it the best-selling tablet computer in China in Q2 this year.
Since the cheap iPad is so delicious, Apple will not give up such a product. According to foreign media reports, apple is about to update a new generation of affordable iPad. This new iPad will convert to A13 processor, but it will remain unchanged in appearance. The purpose of this design is to highlight the cost performance, which is similar to the new iPhone se2.
The price of new products is not expected to increase, and is expected to be similar to the previous generation. It is worth mentioning that the new ipad Mini will also be updated, which will bring better sales of Apple’s iPad series.