Apple's 5G product lineup has arrived. The company launched four new 5G-equipped iPhones at Tuesday’s fall new product launch, including iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max and iPhone 12 mini.
Although before Apple released the new iPhone, rumors, suspected "spoilers" and endless speculations never ceased, but Google Trends data shows that Apple's release of the iPhone 12 no longer causes a sensation as before. Judging from the global interest in searching for the term "iPhone", the release of the iPhone 12 has not attracted widespread attention like the previous models. This may be due to the economic impact of the new crown epidemic.
Investment bank Piper Sandler also said before the press conference that users’ interest in iPhone 12 upgrades has been reduced by more than half from the level in December last year.
Piper Sandler said that although 23% of existing iPhone users planned to upgrade to iPhone 12 when the survey was conducted at the end of last year, the latest survey shows that only 10% of users still plan to do so.
In addition, the release of the new flagship product did not push up Apple's stock price. As of Tuesday's close, the company's stock price fell 2.65% to $121.1. The intraday drop reached 3.6% and the market value was $2.07 trillion.