The mobile game market has potential! iPhone users spend more than half of their games

News from March 20th, Sensor Tower, a mobile application data analysis company, released the latest data on the average spending of iPhone users in the United States in 2019. In 2019, the average iPhone user ’s spending on mobile applications reached 100 US dollars (excluding food ordering) , Online shopping, and online car rental, etc.).

In these consumer projects, game spending alone reached 54%, and combined games and entertainment accounted for 61.9%. In 2019

On average, every iPhone user in the United States spent $ 53.8 on mobile games, a 22% year-on-year growth rate compared to 2018 and 2017. It can be seen that the game market still has great potential in the next few years. Perhaps next year or the next year, iPhone users ’spending on games will account for a larger proportion of all mobile phone consumption.

According to data analysis, from 2015 to 2019, the average annual payment of iPhone users has increased year by year. Compared with 2015, the expenditure in 2019 increased by 203% year-on-year, and the compound annual growth rate was 31.9%. Compared with 2018, expenses increased by 27%.

Nowadays, the development of mobile games and other applications and APPs is a veritable "xiangxiang" in 360 lines. I wonder which games and essential applications are configured in your phone? Come and comment in the comments area!