On October 30, the Huawei Mate40 series was released in China one week after the global conference. This flagship that has attracted widespread attention not only achieves unprecedented breakthroughs in powerful performance, all-round imaging, and innovative interaction. Consumers will bring future flagship experience. It also uses a futuristic design to pick the colors of the Populus euphratica forest in the desert. Two second-generation plain skin versions (Huawei Mate40 and Huawei Mate40 Pro) of Populus euphratica and Summer Populus stunned the audience and sparked extensive discussion.
Over the past eight years, Huawei’s Mate series has insisted on pioneering and innovating, and has successively launched ten generations of Mate products. Each generation of Mate is a collection of Huawei’s cutting-edge technology, rational beauty and inherent confidence, whether it is the four-point super sports car light design of the Huawei Mate 20 series or Huawei The Halo ring design of the Mate30 series has become a classic. Huawei Mate40 series inherits Mate’s central axis symmetry and simple and elegant design style, and uses the “star ring design” that can be recognized at a glance, the color matching of visual and tactile double enjoyment, and the practical and beautiful ultra-curved ring screen. It achieves both rationality and sensibility. Technology A future work fused with art.
Innovative star ring design, exploring the beauty of the future
Huawei Mate40 series continues Mate's "Eye of Leica" technology and aesthetics system, and innovatively creates a "star ring" design on the back. The rear lens system is visually left blank in the center, and the lens modules are distributed on the outer star ring, giving a sense of technology and the future. Its design is inspired by humans’ yearning to explore the universe, just like the interstellar gate through space in a science fiction movie, it not only symbolizes the spirit of unremitting exploration, but also highlights the beauty of the future, making technology and art intertwined.
Populus euphratica spirit behind scientific and technological masterpieces
The more high-end, classic design, the purer the color. The Huawei Mate40 series also continues Huawei Mate's tradition of taking natural colors as inspiration. Huawei Mate40 and Huawei Mate40 Pro capture the colors of the vast sky on the glass back cover: deep and long bright black, vast and infinite glaze white, like alternating day and night, each is wonderful; full of technology and mysterious colors of secret silver, The colors in the three-dimensional space are interlaced, showing the flow of light and shadow. The three color-matching back shells are made of glass, and the black and white classic monochrome fully conveys the high-end and pure texture of the material itself. The secret silver frosted glass is romantic and warm; there are multiple optical coatings hidden under the frosted glass, the light and shadow change, as mysterious and distant as a nebula; the new metal texture film at the bottom of the film, the texture is clear, and the sense of technology is full.
Huawei Mate40 Pro+ uses nano-microcrystalline ceramic materials to create two high-end shapes, ceramic black and ceramic white. The white is like fat and the black is like black jade, which jointly interprets a warm and delicate visual touch.
In addition, Huawei Mate40 and Huawei Mate40 Pro also offer two second-generation plain skin versions of Populus euphratica and Populus euphratica. The touch is as delicate as the skin, and the micro-elasticity of the leather texture is very attractive. The Populus euphratica spirit behind these two colors of Populus euphratica is obviously more interesting: Populus euphratica is the most unique picture in the desert, and it is also a monument that will never fall in the desert. It symbolizes the tenacious vitality. They gather into a forest. Take root and pierce the sky", just as Yu Chengdong said at the press conference: Huawei has been learning and practicing the Populus spirit. Upholding the Populus spirit, Huawei has continuously strengthened its technical reserves and product capabilities to simultaneously deepen multiple industries. The coordinated strategic layout promotes the coordinated development of the technology industry, stands with consumers, developers, and partners, and works together for the development and innovation of China's technology. These remarks make people naturally think of Huawei's Make It Possible brand spirit, and also make these two new plain leather color matching models, at this node, more additional meaning.
Super-curved ring screen, with practical look and feel
No matter from any angle, Huawei Mate40 series is a combination of technology and aesthetics. Huawei Mate40 uses a 68° 3D curved screen, the screen frame is extremely narrow, and the visual experience is immersive. Huawei Mate40 Pro and Huawei Mate40 Pro+ continue the 88° super-curved ring screen of the previous generation, which is like a scroll laid out, diluting the boundaries between the digital world and the real world.
In addition, the Mate40 series also fully consider the feel and practicality. Huawei's anti-mistouch algorithm ensures that during the use of the mobile phone, it reduces the occurrence of mistouch. The physical volume buttons are paired with virtual button belts, giving users double choice and convenience.
At the top of the screen, the front cameras of Huawei Mate40 Pro and Huawei Mate40 Pro+ have small openings and are visually consistent. What is unique is the integration of multiple precision devices in such a small space to achieve powerful functions such as front-end ultra-wide-angle shooting, 3D face unlocking and AI air-space control.
After ten generations of evolution, today's Huawei Mate series has become more fashionable and touches people's hearts with affinity and humanistic care. Huawei Mate40 series realizes the harmonious unity of vision and touch, detail and whole, aesthetics and function, rationality and sensibility. With Mate's unique technological aesthetics, it achieves masterpieces of artistic strength, which is extraordinary. At 18:08 on October 30th, Huawei Mate40 series new products were officially launched on Huawei Mall and online authorized e-commerce platforms, Huawei authorized experience stores and offline authorized retailers.