Just before the start of the iPhone 12 conference, a careful netizen discovered that Apple quietly offlined its long-existing Beats headset product page .
This page is called "Beats by Dr. Dre" and lists many Beats audio products including Powerbeats Pro earplugs to Beats Studio3 headsets.
However, Beats headphones are still sold in stores, but outsiders have speculated that Apple has felt the overlap between Beats and AirPods. After the acquisition in 2014, the value of Beats has not increased much. This product line may be worn in AirPods Studio. After the release of the headset, the decline accelerated.
AirPods Studio (tentative name) is an Over ear headset, that is, on-ear headset, not the design of On Ear all-inclusive earmuffs. Considering the iPhone 12 launch will last for 2 hours, AirPods Studio does have room for debut.
In terms of price, AirPods Studio starts at US$349, and the leather and metal limited edition can reach US$599.