Vivo IFEA separate lens design won the 2020 Red Dot Design Concept Award

On October 9th, the world-renowned "Oscar" German Red Dot Award in the design world officially announced the winners at the online awards ceremony. With the vivo IFEA (Interest Free Explore Amazing) separate lens design, the vivo industrial design team stood out among 4170 works from 52 countries and won the Red Dot Design Concept Award.

The German Red Dot Award began in 1955. It is one of the top internationally recognized global industrial design awards. It is also known as the "World's Three Design Awards" together with the German "iF Award" and the American "IDEA Award". "Oscar". This time, the Red Dot Design Concept Award won by vivo is currently the largest and most prestigious professional design concept award. The focus is on the creative concept stage before the product is formed, marking the future design direction and trend.

The Vivo IFEA separate lens design perfectly hides the separate lens on the top of the fuselage by changing the traditional mobile phone lens fixing mode. The user can take out the lens according to personal needs to realize remote control of the lens. As a replaceable camera module, vivo IFEA implements a variety of shooting modes, including fisheye lenses, wide-angle lenses, telephoto lenses, and ordinary lenses.

In addition, vivo IFEA has also unlocked four types of innovative shooting angles and postures for common application scenarios, namely first-person perspective shooting, special perspective shooting, virtual shooting assistant, and multi-camera simultaneous shooting. Its separate lens is portable and playable. Features of sex, high sense of identity, good quality and good price. In first-person shooting scenes, the small and exquisite separate lens can be carried around, which is more portable than sports cameras; in special shooting scenes, vivo IFEA can meet the creative needs of creative users for shooting upside down and horizon viewing; In the virtual shooting assistant scene, it can meet the rigid needs of ordinary users for selfies and group photos, playing time-lapse photography and creative co-shooting; in the multi-camera simultaneous shooting scene, it can also meet the higher shooting needs of professional users and video bloggers , The effect is comparable to professional equipment.

In the future, separate lenses will be widely used in real-life navigation, somatosensory games, multi-screen video, AR dressing mirrors and other fields.