According to the latest data released by canalys, a well-known research company, although the market shrank by 7% compared with the second quarter of 2019, China’s smartphone market grew by 25% quarter on quarter, reaching more than 90 million units in the second quarter of 2020.
Among them, Huawei is in the leading position in the domestic market, and vivo is still the second largest after Huawei, with a market share of 16.3% and a 23% month on month increase. Oppo and Xiaomi ranked third and fourth with 14.5 million and 9.3 million units respectively. Apple shipped 7.7 million iPhones in China in the second quarter of this year, driven by growth in online sales and low-cost product mix, ranking fifth.
In the second quarter of this year, vivo launched S6 and X50 series of new smart phones in China. Among them, vivo S6 is positioned as & quot; 5g selfie mobile phone & quot;, with light and fashionable appearance. It was sold for the first time on April 3, and the sales volume exceeded one million by the end of May.
According to the recently released questmobile China Mobile Internet 2020 half year report, the first 5g mobile phone of vivo s series & mdash; vivo S6, with its 32 million pixels front soft light night scene self shooting, beauty (function) and large battery, ranked the first in the list of top 10 activated terminals of new terminal models in June 2020. It is worth mentioning that the vivo S7, an iterative model of S6, has also been exposed and will be officially released on August 3.
The vivo X50 series, released on June 1, is divided into three products: X50, X50 pro and X50 PRO +. Among them, the “pro” series is the first professional anti jitter video station in the industry. This technology is to make the PTZ miniaturized into the rear lens module of the fuselage, so as to achieve non-destructive anti shake, which has won the praise of domestic media and users. According to the data of authoritative institutions, the sales volume of vivo X50 in June ranked first in the price range of 3000-3500 yuan (USD $429) .
In the face of increasingly fierce market competition, vivo company, under pressure, temptation and interference, has always insisted on doing the right thing, insisting on starting from the needs of consumers and doing a good job in products and services. As one of the first domestic mobile phone companies to launch 5g R & D, vivo established Beijing R & D center as early as 2016.
In the field of 5g, vivo has applied for more than 2000 5g invention patents, and submitted more than 3800 5g proposals to 3GPP standardization organization, ranking first among domestic terminal companies. In addition, vivo has nine R & D centers and five intelligent manufacturing centers around the world, with an annual output of nearly 200 million terminal equipment.
According to the report, vivo has established image and design as two long-term core tracks for the next decade. After a reasonable understanding of the technical direction, there is no upper limit on R & D investment.
This also means that with the continuous growth of R & D investment in the vivo 5g era, its image & quot; whole industry chain system technology reserve & quot; and innovation ability will be continuously consolidated and enhanced. In the 5g era, vivo’s broadest technology, products and user reputation will be established;.