Recently, new car companies have successively announced their 2019 delivery results. Weimar's first model EX5 has delivered 16,810 units in 2019 (the number of insurance companies), ranking first in the annual delivery of new-build bicycles.
The cumulative delivery volume of Weimar EX5 in 2019 is the Xiaopeng G3 model. According to the official information of Xiaopeng Motors, the cumulative sales of Xiaopeng G3 in 2019 is 16,608, with a total of 14,191 units on the road. In addition, according to the data resource center of the China Automotive Technology and Research Center , NIO ES6 has 11,900 insurance units in the whole year.
Established in 2015, Weimar Automobile currently has two models, the EX5, which was launched in September 2018, and the EX6 Plus, which was launched in November 2019. Among them, Weimar EX5 focuses on the mid-range electric vehicle market of 150,000-200,000 yuan (USD $21429) . This price range is the core battlefield of China's automobile consumption field. Traditional fuel vehicles occupy a huge market share in this price range, second only to the range of 100,000-150,000 yuan (USD $14286) .
In addition to selling cars directly to C-end users, Weimar Automobile is also deploying shared car rental business. Roland Berger had predicted that by 2020, vehicles used for new mobility services would account for 13% of new car sales, and by 2025 this proportion would rise to 20%. Last June, Weimar Automobile launched 1,000 Weimar EX5 vehicles in Hainan for shared travel, and plans to launch more than 2,000 new energy vehicles in the next three years.
In terms of overall sales, Weimar Automobile ranked second among new car companies in 2019, second only to NIO Automobile. According to the data of the China Federation of Automobile Manufacturers, the top three auto companies in terms of sales in 2019 are NIO, Weimar and Xiaopeng. The cumulative sales of the three companies are 20565, 16,876 and 16,609.
However, the annual sales volume announced above is significantly different from the three companies' target sales volume in 2019. Both NIO and Xiaopeng have a target sales volume of 40,000 units in 2019, and Weimar Automobile's annual sales target is 100,000 units, with a target completion rate of only 16.88%.
Due to the immature domestic new energy vehicle market, the construction of supporting facilities such as charging piles, the low residual value rate of new energy used vehicles, and the incomplete battery testing standards, the development of new energy vehicles has not entered the fast track. For the new energy sector of new car companies and traditional car companies, 2018 to 2020 is the key window period.
In contrast to the new forces of car construction, the global leader in electric vehicles, Tesla. In 2019, Tesla delivered a total of 367,000 vehicles, an increase of over 50% year-on-year, and the Chinese market accounted for about 12%. Among them, Tesla Model 3 models delivered a total of 247,011 vehicles in 2019, which is the world's electric car sales champion.
In 2020, the batch delivery of domestic Tesla Model 3 will bring greater competitive pressure to new energy vehicles and new car companies of Chinese traditional car companies. As Tesla's domestic supply chain matures and parts are gradually made locally, the Model 3 still has more room for price reduction. At that time, the extent to which new retail models like Weimar and Xiaopeng Motors could attract users was still unknown.