2015 was an extraordinary year for the Volkswagen Group.
The U.S. Environmental Protection Agency (EPA) found in a test that Volkswagen has installed software that specifically responds to exhaust emission detection on the diesel vehicles it sells. It can pass the "high environmental protection standards" during vehicle inspections, but in actual driving, it exceeds the EPA nitrogen oxide (NOx) standard 40 times.
What is even more surprising is that Volkswagen has been operating in this way since 2009.
Involving classic models including Audi A3, Golf, Jetta, Beetle, etc., the number of affected vehicles worldwide is as high as 11 million, and the extent of its impact is horrendous.
Then, what awaits the Volkswagen Group is severe punishment and a serious public relations crisis.
This incident also led to the resignation of Volkswagen Group CEO Martin Winterkorn and was sued by the U.S. and German courts. Heinz-Jakob Neusser, head of brand development, Ulrich Hackenberg, head of Audi R&D, and Wolfgang Hatz, head of Porsche R&D, were suspended.
As of June 2020, the scandal cost the Volkswagen Group approximately US$33.3 billion.
This was followed by a sharp drop in stock prices and a plunge in sales.
To untie the bell, you need to tie the bell. Since the cause is the diesel engine, it is correct to start with the diesel engine.
After that, the three main sub-brands of Volkswagen Group, Volkswagen, Audi, and Porsche stopped selling diesel vehicles in the United States.
At the same time, to show its determination to transform, Audi announced that it would abandon the Le Mans Prototype Plan (LMP), which once represented the highest level of diesel engines.
In response to unprecedented crises, CEO Matthias Mueller, who was appointed to the rescue, formulated the "Together-Strategy 2025" and "Roadmap E" from 2016 to 2017, pointing out the direction for the future intelligent and electrified Volkswagen Group, and the ID series are here. Play a central role in the strategy.
Although the Volkswagen Group has been committed to research and development of various new energy vehicles, all of them are based on the original fuel vehicle platform.
This time, the Volkswagen Group is determined to overthrow it and start over, and build a platform that is entirely electric vehicles —Modularer E-Antriebs-Baukasten, or MEB for short.
Similar to mainstream electric vehicle platforms, the MEB platform uses a flat battery pack design.
The battery is placed between the front and rear axles to prevent the oversized battery from occupying the passenger space. Second, the lower the heavy battery is and the closer to the bottom center, the closer the center of gravity of the car is to 50:50, which is also beneficial for handling.
The electronic control unit is placed on the front axle, and the drive motor is placed on the rear axle, so the main model of the future MEB platform is a rear-drive vehicle. Of course, if necessary, an auxiliary drive motor can be added to the front axle, so that it becomes a four-wheel drive structure composed of front and rear dual motors.
As mentioned earlier, the ID series plays a central role in the electrification strategy of the public, and the Secretary will talk about it with you.
Volkswagen plans to launch 10 pure electric ID family models by 2023, including hatchbacks, crossovers, minivans, SUVs and sedans, each corresponding to Volkswagen’s existing models, and the current ID.3 hatchback and ID .4 The crossover has been put into production, while other cars are still in the concept car or design stage.
ID.3 is dubbed "Electric Golf".
In terms of size, the two sides are similar in size, but ID.3 gives people a round and stylish feeling, and the golf is square and square, so ID.3 has certain advantages in drag reduction.
At the same time, thanks to the MEB platform layout, there are no exhaust pipes, brake lines or drive shafts in the car, making the interior space more spacious.
In addition, the intelligent system has been upgraded. ID.3 is equipped with a new VW OS car and machine system. At the same time, it also has popular technologies such as automatic parking and assisted lane change.
The ID.4 is more like the electric version of the Tiguan. Regardless of the interior, powertrain, and various equipment in the car, they are basically consistent with their "little brother" ID.3.
ID.3 and ID.4 will be put into production in China in the near future. In the future, Volkswagen Group will compete with Tesla in the Chinese market.
ID.1 corresponds to the current Volkswagen UP, which is a mini car and is still in the design stage.
ID.2 is a small crossover, similar to T-ROC. Its rivals are Renault’s Zoe and Peugeot’s e-208, which are still in the design stage.
ID.5 corresponds to the cash Passat, also known as ID Vizzion.
ID.6 corresponds to the cash Tuang, which is currently in the testing phase of production cars.
ID.7 corresponds to the Metroway, and the design of its concept car is a replica of the T1 van.
Frankly speaking, behind many ID series is the determination of a traditional car company to transform itself, which is the result of huge external pressure, corporate social responsibility and the company's own strength.
At this stage, in response to emission reductions, many countries have formulated plans to ban the sale of fuel vehicles, especially European countries, which will all be banned in the next 10 years or so. This is undoubtedly a huge blow to the Volkswagen Group, which is based in Europe. , So the transformation is imminent.
At the same time, left-wing figures in European countries such as the Green Party and environmentalists will initiate policy obstruction and public opinion attacks on traditional car companies, which will have a huge impact on the image of the Volkswagen Group.
In the industry, the continuous emergence of new energy vehicle brands is slowly eroding the public's market share, and the catfish effect is prominent.
The determination of Volkswagen Group to transform is also reflected in the amount of investment.
In 2019, the Volkswagen Group announced that it will invest 33 billion euros in electrification projects in the next four years, and an additional 27 billion euros in hybrid technology and digitalization. Many of its peers are still moving forward slowly. For example, Toyota has proposed the "Toyota Environmental Challenge 2050" strategy, but there is no real EV platform yet.
The director believes that the Volkswagen Group has established a production and distribution network in various continents, countries and regions for many years, so that the ID series can have more market penetration than other new energy vehicle brands.
As a pioneer, the ID series has played a connecting role in the transformation plan of the entire Volkswagen Group.
By 2020 and 2023, the annual production scale will be 1 million and 1.5 million, respectively. By 2029, more than 80 electric vehicle models will be launched, and the cumulative sales of pure electric vehicles will exceed 26 million.
The size of an enterprise's ability to resist risks directly reflects the size of its inherent strength. Although Volkswagen Group suffered huge indemnities and major public relations crisis, it still did not fall and also raised a new height, which reflects its courage to seize opportunities and face difficulties, and also reflects its determination to transform and keep up with the trend.